Digital Marketing Specialist

2 weeks ago


Croydon, Greater London, United Kingdom The Gym Group Full time
Digital Marketing Role

Job Summary: We are seeking a skilled Digital Marketing Executive to join our Marketing Team at The Gym Group. As a key member of our Digital Trading Team, you will be responsible for driving new member acquisition through cross-channel marketing campaigns.

Key Responsibilities:

  • Develop and execute digital marketing strategies to reach and attract new members.
  • Collaborate with the Marcomms team to ideate and brief new creative and copy for testing.
  • Experiment with new advertising channels to support growth goals.
  • Provide reports on digital marketing campaigns to inform strategy amendments.
  • Work with wider teams to build a digital marketing strategy to support initiatives.

About the Role:

This is a fantastic opportunity for the right person to learn and develop a broad range of marketing and digital marketing skills. You will be working with our digital media agency to ideate, create, and analyze new tests. You will also have the freedom to suggest, brief, and implement new creative, channel, ad copy, and audiences to test.

Requirements:

  • 1-2 years' experience in a performance marketing role, either agency or in-house.
  • Hands-on experience of ad platforms, including Google, Meta, TikTok, Snapchat, YouTube, and Display.
  • Strong project management skills and ability to work to tight deadlines.
  • Large account management of at least two of the following ad platforms: Microsoft Excel, Looker Studio, or Google Data Studio.

What We Offer:

We offer a fantastic place to work with a great working culture and opportunities for development and growth. We are recognized as #25 in the Top 50 places to work in the UK in 2022. If you have a disability or condition that makes it difficult for you to complete your application online, please email your CV to.



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