Digital Media Specialist

3 weeks ago

Croydon, Greater London, United Kingdom Allegiance Technology Full time
{"title": "Digital Media Specialist", "description": "Job Title: Digital Media Specialist

Location: London, United Kingdom

Salary: £27,000 - £33,000

About the Job: We are seeking a creative and motivated individual to join our team as a Digital Media Specialist. You will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness.

About Allegiance Technology: We are a purpose-driven organisation committed to making a meaningful impact in the lives of individuals and communities. Our work focuses on raising awareness and engaging with diverse audiences to support important causes. With a strong history of advocacy and outreach, we aim to inspire positive change and provide opportunities for people to contribute to a cause that makes a difference.

Key Responsibilities:

  • Develop, implement, and optimise social media strategies across multiple platforms to enhance brand visibility and engagement.
  • Create, schedule, and manage a diverse range of content that aligns with our mission and engages both existing and new audiences.
  • Monitor social media channels to interact with followers, respond to queries, and foster community growth.
  • Analyse social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
  • Execute A/B testing to determine the effectiveness of various social media campaigns and adjust strategies accordingly.
  • Stay updated on social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.

Requirements:

  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
  • Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
  • Experience with video creation, including storyboarding, filming, and editing.
  • Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
  • Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
  • Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
  • Understanding of SEO and content marketing strategies.
  • Experience in video editing or content creation is a plus.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply: If you are a motivated and creative individual who is passionate about digital media, please submit your application, including your resume and a cover letter, to [insert contact information].

"}

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