Digital Media Specialist

4 days ago

Croydon, Greater London, United Kingdom Allegiance Technology Ltd Full time
About the Role

We are seeking a highly skilled and motivated Digital & Social Media Officer to join our team at Allegiance Technology Ltd. As a key member of our marketing team, you will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness.

Key Responsibilities
  • Develop and implement social media strategies across multiple platforms to enhance brand visibility and engagement.
  • Create and manage a diverse range of content, including posts, stories, videos, and reels, that aligns with our mission and engages both existing and new audiences.
  • Monitor social media channels to interact with followers, respond to queries, and foster community growth.
  • Analyse social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
  • Execute A/B testing to determine the effectiveness of various social media campaigns and adjust strategies accordingly.
  • Stay updated on social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.
  • Develop engaging and high-quality content, including blogs, articles, social media posts, infographics, and videos, tailored to specific audience segments.
  • Work closely with graphic designers and video editors to create visually compelling multimedia content that supports campaigns.
  • Write persuasive and creative copy for marketing campaigns, emails, and other digital marketing materials that inspire action and resonate with our audience.
  • Research and incorporate trending topics and industry news into content to maintain relevance and interest.
  • Identify, engage, and manage relationships with influencers, brand ambassadors, and community partners to amplify our message and increase our reach.
  • Develop and manage campaigns with influencers, ensuring alignment with brand guidelines and marketing goals.
  • Monitor the performance of influencer campaigns, track deliverables, and measure ROI.
  • Ensure influencer content complies with advertising regulations, including proper disclosure of paid partnerships.
  • Plan, execute, and manage paid social media advertising campaigns to support fund-raising, awareness, and engagement goals.
  • Create ad copy, manage creative assets, and handle the setup of targeting, budgeting, and bidding strategies.
  • Conduct ongoing optimisation of ad campaigns based on performance data to maximise return on investment.
  • Collaborate with external agencies, freelance designers, photographers, or videographers to produce high-quality content.
  • Assist in the development of marketing campaign calendars, ensuring timely delivery of all social and digital content.
  • Act as the social media point of contact during cross-departmental initiatives to ensure cohesion and brand consistency.
  • Support the marketing team in planning and promoting online and offline events, webinars, or charity drives through social media and digital campaigns.
Requirements
  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
  • Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
  • Experience with video creation, including storyboarding, filming, and editing.
  • Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
  • Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
  • Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
  • Understanding of SEO and content marketing strategies.
  • Experience in video editing or content creation is a plus.

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