Senior Communications Specialist

1 week ago

Croydon, Greater London, United Kingdom The Gym Group Full time

We are seeking a highly skilled Senior Communications Specialist to join our team at The Gym Group. As a key member of our communications team, you will be responsible for promoting our brand and gyms across traditional and digital media platforms.

Key Responsibilities:

  • Develop and execute PR campaigns to promote our brand and gyms, in alignment with our overarching marketing messaging calendar.
  • Propose creative news-generating opportunities with support from our PR agency team partners.
  • Be a first point of contact for inbound media enquiries via our press office and build a journalist network through effective engagement.
  • Draft media materials, including press releases, media pitches, and talking points.
  • Support with drafting a library of messaging assets for the company to use externally and help to review externally-facing company comms.
  • Work with corporate and consumer PR agencies to support with executing on our PR & Corporate Affairs objectives.
  • Monitor media coverage and share relevant sector trends with the wider team.
  • Support on the communications for crisis and issues management to best protect company reputation.
  • Collaborate with brand managers and social media team on creative campaign ideas which work for PR and social, supported by the consumer PR agency, plus monitor for reactive issues.
  • Lead on TGG LinkedIn social media content, including working with the People and Social team for relevant news.
  • Represent the company at key events and media engagements.

Requirements:

  • Minimum two-three years' experience in PR, within an agency or in-house team.
  • Excellent writing skills and demonstrated experience speaking with journalists.
  • Passion for brand spark campaign ideas.
  • Excellent communication and interpersonal skills.
  • Highly organised with an ability to prioritise workload and multi-task.
  • Flexible and adaptable to support with events and out of hours issues.
  • Enthusiastic, with a passion for both the value of comms & PR, as well as sport & fitness.

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