Marketing Communications Specialist

3 days ago

Croydon, Greater London, United Kingdom Zotefoams Full time

About the Role

We are seeking a skilled Marketing Communications Specialist to join our team at Zotefoams plc, a world leader in cellular materials technology. As a dynamic self-starter, you will execute tactical and strategic marketing communication objectives by delivering high-quality content that engages target audiences at every touchpoint across a range of unique products in our core portfolio.

Key responsibilities include planning and implementing communications campaigns, developing a wide range of written content, and leveraging trade media programmes to further our objectives. You will also identify and pursue speaker and award opportunities to promote our company, develop communications plans for trade shows, and liaise with our Social Media Manager to ensure cohesive messaging.

Key Accountabilities

  • Communications Campaigns: Plan and implement campaigns that align with our strategic objectives.
  • Content Creation: Develop a wide range of written content including press releases, feature articles, blogs, brochures, website, internal communications, and e-newsletters.
  • Media Programmes: Plan and implement national and international trade media programmes to further our objectives.
  • Promotion: Identify and pursue speaker and award opportunities to promote Zotefoams plc.
  • Trade Shows: Develop communications plans for trade shows and leverage these events.
  • Social Media Collaboration: Liaise with Social Media Manager to ensure cohesive messaging.
  • Internal Communications: Collate and create content to inform and engage colleagues.
  • Collateral Production: Support the creation of market and application brochures, digital assets, and other communications collateral.
  • Stakeholder Engagement: Network with a range of stakeholders including customers, end users, colleagues, media, suppliers, partners, and influencing bodies.
  • Audience Communication: Engage with target audiences via phone, email, website, social media, etc.
  • Event Attendance: Represent the company at conferences and exhibitions as required.
  • Campaign Evaluation: Evaluate and report on outcomes of communications campaigns.

Qualifications and Skills

  • Qualifications: A Marketing Qualification is preferred. Relevant degrees include marketing, communications, advertising, English, business, and management.
  • Experience: Minimum of 3 years in a B2B marketing/commercial role in an international company or specialist communications agency. Technical marketing experience is a plus.
  • Skills: Experience in trade media relations within a technical field. Ability to explain complex technical subjects in an accessible manner. Proficiency in writing a variety of content for different channels and audiences. Good understanding of social media channels and engagement strategies. Excellent interpersonal skills. Ability to manage multiple priorities and deadlines. Fluency in English is required; additional languages are advantageous.

Why Join Us?

At Zotefoams, you'll be part of a dynamic team that values innovation and creativity. If you are passionate about marketing communications and possess the skills and experience listed above, we would love to hear from you.

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