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Product Marketing Manager
4 months ago
Location: London
Length: 12 Months
Rate: £35.58 p/h PAYE (Approx. £74K per annum)
Hours: 9am – 6pm
This client is a top 5 tech giant and one of the world's most popular search engines.
This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces, as well as free breakfast/ lunch/ dinner, on-site gyms, outdoor spaces and roof gardens, wellness rooms and sleep pods.
Job description:
- Deliver full pieces of projects that are integrated into overarching product marketing efforts, with minimal assistance.
- Develop innovative insights and thorough analysis for marketing leadership and other partners (e.g., Product team, Sales) by scoping and conducting user research and analyzing the market.
- Evaluate product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Identify user lifecycle strategy and critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Plan and execute prioritized marketing project work by selecting an appropriate method to most effectively achieve project objectives.
- Manage competing priorities and know when to loop in managers to remove roadblocks or obstacles.
- Identify and recommend creative marketing solutions to defined problems via selection of better methods/tools.
- Address commonly escalated issues or triage when required.
- Help leaders identify potential implications for the team and business throughout the problem-solving process.
- Proactively seek out opportunities to improve processes and solve new challenges with direct work, team, or cross-functionally.
- Proactively reach out to partner teams to understand their goals, and help their own team adapt its goals to align.
- Act as a trusted partner within their own team and with cross-functional teams (e.g., business, design, engineering, product) in product and feature development and go-to-market processes.
- Demonstrate working knowledge of core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
Responsibilities:
- Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
- Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
- Develop the framework development and rollout of strategies for product marketing content across channels, with minimal guidance. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
- Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
- Participate in the meetings to develop marketing plans for regional or functional marketing teams, study the overall portfolio and characteristics, prioritize marketing goals, and develop positioning plans to identify and engage the target audience.
SKILLS/EXPERIENCE/EDUCATION: - Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
- Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
- Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles.
- Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
- Ability to articulate key messages, features, and benefits to the target audience.
