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Marketing Director

2 months ago

SouthendonSea, Southend-on-Sea, United Kingdom Career Moves Full time
About the Role

Career Moves is seeking an experienced Marketing Manager to drive the company's marketing strategy and lead on content creation. As a key member of our team, you will be responsible for delivering effective marketing campaigns and managing the agency's marketing strategy and activations.

Key Responsibilities
  • Marketing Strategy and Activations: Develop and implement a comprehensive marketing strategy to drive business growth and increase brand awareness.
  • Content Creation: Plan and manage thought leadership content, case study content, and website content to engage our target audience.
  • SEO and Paid Media: Implement SEO and paid media initiatives to attract visitors to our website and drive conversions.
  • Event Management: Plan and execute events to promote our brand and services.
  • Campaign Analytics: Monitor and analyze campaign performance to optimize future marketing efforts.
  • PR Agency Management: Manage our PR agency to ensure effective communication and brand representation.
Requirements
  • B2B Marketing Experience: Proven experience in B2B marketing, with a focus on marketing leadership and strategy.
  • Rebrand and Relaunch Experience: Experience in rebranding and relaunching a company or product.
  • Generating MQLs: Ability to generate marketing-qualified leads and support sales and business development teams.
  • Excellent Communication Skills: Excellent communication and interpersonal skills to work effectively with internal and external stakeholders.
  • Industry Partnerships: Experience working with industry partners and vendors to plan and execute marketing efforts.
  • Collaboration and Organization: Ability to work independently and collaboratively across multiple offices and teams.
  • Positive Attitude: Positive, can-do attitude with a focus on delivering results.
  • Attention to Detail: Eye for detail and ability to manage multiple projects simultaneously.
  • Strategic Thinking: Strategic and creative thinker with a focus on driving business growth.
  • Marketing Technology: Familiarity with marketing technology platforms such as Salesforce, Sitecore, and Adobe.