Brand Manager

2 weeks ago

Cumbernauld, United Kingdom AG Barr Full time

Job Title: Brand Manager (IRN-BRU)

Location: Cumbernauld/ Middlebrook/ Milton Keynes - Hybrid

Are you Made from Girders and ready to be Phenomenal?

This is a rare & exciting role to be part of the team that manages the iconic IRN-BRU brand. 

At AG Barr we are all about Being Your Best Barr None and having a career with real Moments that Matter 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. 

Employing around 1,000 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us

What we’re looking for…

Our number one priority in the Marketing department is to build brilliant brands that consumers love to drink. And none are more iconic than IRN-BRU. 

This role is about developing the IRN-BRU and PWR-BRU brands through the creation of 1st class marketing programmes/ plans, that are creative, innovative, commercially sound and built with the consumer at their heart. 

Our Brand Manager will bring their experience to develop and execute best in class strategies that increase brand awareness, strengthen brand equity, and drive business growth.  You will build and protect the brand and grow market share within the category segment and Barr Soft Drinks portfolio, helping to make IRN-BRU the most talked about soft drinks brand in the UK. 

 

Our ideal candidate will have a deep understanding of consumer behaviour, excellent project management skills, and the ability to work collaboratively with cross-functional teams. 

Although the role is consumer focused, clear understanding of trade issues and a sound understanding of financial data are also important. There is a significant planning component to the role, requiring the ability to evaluate information from a number of external sources. 

Your responsibilities will include...

As a Brand Manager your responsibilities will include;

  • Develop & implement brand strategies that align with Barr Soft Drinks vision & goals
  • Manage the development and execution of marketing campaigns across various channels, including digital, social, traditional media and retail
  • Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
  • Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
  • Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.  
  • Understand your brand performance and generate action plans to address opportunities and risks.
  • Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
  • Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
  • Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
  • Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
  • Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
  • Support and in some cases project-lead, innovation and development projects specific to the brands, such as new flavours or formats. 

What you’ll bring...

The successful candidate will have;

  • Bachelor's degree preferable or significant equivalent experience
  • Proven experience in brand management/ consumer facing role, with a proven track record of developing and executing successful brand strategies
  • Demonstrable project management skills and the ability to manage multiple projects simultaneously
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Strong analytical skills and commerciality, with experience of using data to inform decision-making
  • Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

  • Up to 33 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review 
  • Ongoing professional development

And much more 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for Apply now

Speculative CVs from agencies will not be accepted.

Latest closing date is Friday 29th November 2024 so if you’re Made from Girders get your application in quick. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now

 

  • Brand Manager

    1 week ago

    Cumbernauld, United Kingdom AG Barr Group Full time

    Job Description Job Title: Brand Manager (IRN-BRU) Location: Cumbernauld/ Middlebrook/ Milton Keynes - Hybrid Are you Made from Girders and ready to be Phenomenal? This is a rare & exciting role to be part of the team that manages the iconic IRN-BRU brand. At AG Barr we are all about Being Your Best Barr None and having a career with real Moments that...

  • Brand Management Executive

    1 week ago

    Cumbernauld, North Lanarkshire, United Kingdom AG Barr Group Full time

    AG Barr Group OverviewAG Barr is a leading soft drinks manufacturer, home to iconic brands like IRN-BRU and PWR-BRU. Our mission is to build brilliant brands that consumers love to drink.About the RoleWe are seeking an experienced Brand Manager to lead the development and execution of marketing campaigns for our IRN-BRU brand. As a key member of our...

  • Brand Development Manager

    1 week ago

    Cumbernauld, United Kingdom AG Barr Group Full time

    **Job Title:** Brand Development Manager**Salary:** £55,000 - £65,000 per annum (dependent on experience)We are seeking a highly skilled and experienced Brand Development Manager to join our team at AG Barr Group. As a key member of our marketing department, you will be responsible for developing and executing effective brand strategies that drive business...

  • Brand and Marketing Expert

    1 week ago

    Cumbernauld, North Lanarkshire, United Kingdom AG Barr Full time

    Job Title: Brand ManagerA dynamic opportunity to develop and implement marketing strategies for a leading soft drink brand.About the Role:We are seeking a highly motivated and experienced Brand Manager to join our team at AG Barr. The successful candidate will be responsible for developing and implementing effective marketing strategies that drive business...

  • Store Operations Manager

    4 weeks ago

    Cumbernauld, North Lanarkshire, United Kingdom Nike (New) Full time

    At Nike Retail, we are seeking a Store Operations Manager to lead our retail team in providing exceptional customer experiences. This role is responsible for ensuring the smooth process of all inventories, warranting our sales floor is always full, presentable, and achieves brand standards.The ideal candidate will have four years of customer service and/or...

  • Territory Manager

    2 months ago

    Cumbernauld, United Kingdom McCurrach Full time

    Overview Territory Manager / Field Sales Representative- Britvic Territory covers: Cumbernauld, Fife & surrounding areas  Permanent, Full time (40hours per week) Salary £25k per annum + bonus, company car, annual leave purchase and awesome discounts Are you a star at building relationships? Do you love a target? Could you be the gin to...

  • Business Development Manager

    4 days ago

    Cumbernauld, North Lanarkshire, United Kingdom Border Biscuits Ltd Full time

    Job OverviewWe are seeking an experienced National Account Manager to join our team at Border Biscuits Ltd, a renowned biscuit manufacturer with over 40 years of heritage. The successful candidate will be responsible for building and maintaining strong relationships within a portfolio of key accounts in the UK Grocery, Foodservice, and Premium Retail...

  • Senior Finance Manager for Vehicle Finance Performance

    4 weeks ago

    Cumbernauld, North Lanarkshire, United Kingdom Highams Recruitment Full time

    We are seeking a highly skilled Finance Manager to lead our Vehicle Finance Performance team. As a key member of our organization, you will be responsible for managing the finance and insurance performance across a designated number of dealer partners in the northern regions.The team supports the sales of new and used vehicles with two of the major car...

  • Assistant Store Manager

    4 weeks ago

    Cumbernauld, North Lanarkshire, United Kingdom The Original Factory Shop Full time

    **About The Original Factory Shop**We are a proud community retailer with a passion for delivering great customer service. Our stores bring big brands at bargain prices to Britain's local high streets, making us a popular destination for bargain hunters.**The Role**We are seeking an ambitious Assistant Manager to work with our Store Manager to create a...

  • Development Manager

    4 months ago

    Cumbernauld, United Kingdom William Grant & Sons Full time

    Job Introduction We are searching for a highly skilled and experienced Development Manager proficient in Next.js, TypeScript to join our Global Technology Services at William Grant & Sons. As a Development Manager, you will play a pivotal role in driving the development and implementation of our web applications, ensuring high-quality code, and...

  • Kitchen Lead

    6 months ago

    Cumbernauld, United Kingdom Sizzling Pub & Grill Full time

    As Kitchen Lead at the Craigmarloch Lodge, you will have passion for driving your Chefs and Kitchen Team to success. With a team to be proud of, you’ll serve food that keeps our guests wanting more. **WHAT’S IN IT FOR ME?** - Flexible shifts to fit around you. - A massive 33% discount across all our brands. Whether its date night at Miller & Carter or a...

  • Warehouse Person

    6 months ago

    Cumbernauld, United Kingdom McDonald's Limited Full time

    Please note this role requires you to be over the age of 18* McDonald's are one of the most recognised brands in the world, and the backbone of our brand is commitment to a set of core values: Serve, Inclusion, Integrity, Community and Family. We live by our values every day and are committed to fostering a safe, respectful and inclusive workplace,...

  • Regional Field Sales Manager

    2 weeks ago

    Cumbernauld, United Kingdom AG Barr Full time

    Job Title: Regional Field Sales ManagerReports to: Business Unit LeaderLocation: Scotland and North East EnglandLevel: Level 4Direct Reports: Field Sales ManagerAre you ready to Be Your Best Barr None?We are all about Being Your Best Barr None and having a career with real Moments that Matter! AG Barr has been quenching the nation’s thirst for over 145...

  • Admin Assistant

    6 months ago

    Cumbernauld, United Kingdom McDonald's Limited Full time

    McDonald's are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. We live by a core set of values: Serve, Inclusion, Integrity, Community and Family. Joining McDonald's means thinking big...

  • Sales Manager

    2 months ago

    Cumbernauld, United Kingdom CV-Library Full time

    Regional Sales ManagerLocation: Scotland/Central Belt RegionPackage: Basic salary up to £55,000 (dependent on experience), plus significant bonus/OTE potential, company car/allowance & flexible benefits package, including hybrid working, up to 27 days holiday (Plus additional annual leave purchasing scheme)Sector: Packaging Distribution...

  • Pre Construction Manager

    5 months ago

    Cumbernauld, United Kingdom M Group Services Full time

    About The Role Delivering what we  promise ID Systems  part of the M Group Services Water Division are the leading service provider in the water and wastewater infrastructure sectors in the UK. As a division, we employ circa 3000 people across the UK and we are looking for aspiring people like you, who are keen to continue their career within the...

  • Graduate Trainee

    5 months ago

    Cumbernauld, United Kingdom Bridgewater Resources UK Full time

    Joining this leading electrical distribution business in Cumbernauld as a Graduate Trainee, you will complete an exciting rotational programme where you’ll spend time training in different departments before focusing on B2B sales. If you’re a confident and ambitious graduate who wants to make an impact and progress quickly, this could be the opportunity...

  • Communications Manager

    3 weeks ago

    Cumbernauld, North Lanarkshire, United Kingdom myGwork Full time

    This job is with AG Barr Plc, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job Title: Communications ManagerLocation: Cumbernauld, Milton Keynes or Middlebrook, Bolton (Hybrid - 3 days a week in the office, - travel between sites...

  • Communications Manager

    3 weeks ago

    Cumbernauld, United Kingdom AG Barr Full time

    Job Title: Communications ManagerLocation: Cumbernauld, Milton Keynes or Middlebrook, Bolton (Hybrid - 3 days a week in the office, - travel between sites will be required)Reports to: People DirectorDirect Reports: This role is a people leader roleLet’s Grow!!!Are you passionate about connecting people and leading the story in a fantastic UK-based...

  • JD Sports

    6 months ago

    Cumbernauld, United Kingdom JD Sports Full time

    Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a...