Director, Industry Marketing, Life Sciences
3 months ago
We are looking for a Director, Industry Marketing, Life Sciences & Healthcare to join our team in London, UK or Barcelona, Spain ( Hybrid ) .
The Industry MarketingDirector is responsible for building Clarivate’s marketing strategy, positioning, and enablement for the Life Sciences & Healthcare (LS&H) industry segment.
The Industry MarketingDirector develops go-to-market strategy and marketing plans designed to build awareness and preference for the Clarivate brand within the global industry segment; identifies and targets opportunities within the LS&H segment around the world; develops positioning and content that aligns Clarivate product and consulting capabilities to address the needs of the LS&H sector; and support sales and the broader marketing organization with compelling segment-specific enablement, messaging and assets.
This position is highly collaborative, working globally in partnership with brand, sales, customer care, and the broader marketing organization.
To be successful in this role, the Industry MarketingDirector must be a critical thinker, business- and commercially-minded, astrong writer, and highly organized.
About You – experience, education, skills, and accomplishments
At least 12 years of Product marketing or related experience.
3 years minimum experience in the Life Sciences & Healthcare market is preferred; global experience is a plus
Bachelor’s degree required. Graduate degree preferred (MBA, Marketing, etc.)
It would be great if you also had . . .
Strong analytical and quantitative skills
Strong organization, project management and prioritization capabilities
Ability to influence peers and counterparts in cross-functional teams
Experience in or knowledge of the biopharma/life sciences industry
What will you be doing in this role?
Coordinate with marketing and brand teams to create comprehensive and measurable marketing plans for Life Sciences & Healthcare (LS&H), ensuring alignment with the go-to-market strategy.
Collaborate with internal subject matter experts and external research firms to gain deep insights into user and buyer behavior, and translate these insights into effective marketing strategies and deliverables.
Develop and maintain market narratives that highlight how Clarivate products and services meet buyer needs and align with industry trends.
Work with partners across strategy and the commercial organization to identify whitespace and cross-sell opportunities, supporting Clarivate's growth.
Equip sales teams with effective tools and training specific to the industry segment, facilitating the generation of new business.
Oversee content marketing strategy and development, create key content assets in line with the marketing funnel, and continuously improve content delivery based on performance metrics.
Oversee website content management, analyze web metrics, and optimize content for increased demand generation and customer engagement.
Ensure thought leadership strategy and content development align with business goals, and play a key role in shaping and deploying the "Drugs to Watch" content.
Oversee the process of securing and utilizing customer references, ensuring they are effectively leveraged.
Serve as the main point of contact for the brand team, coordinating LS&H brand assets, aligning messaging with business strategy, and providing brand training.
Lead overall enablement efforts, ensure marketing programs are visible, keep CHASE updated, and contribute to all key enablement initiatives.
Hours of Work
This is a full-time permanent position based in London, UK- Hybrid or Barcelona Spain - Hybrid .
This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.
#LI-Hybrid #LI-SK1
At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
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