Sales Enablement Specialist
2 months ago
The Role
Successful Candidates must demonstrate business acumen, relevant experience with marketing/sales tools and related content, and have excellent project management, communication and team skills.
Key elements of this role include:
Leading on marketing opportunities for Health & Benefits GB. Working with our Health & Benefits team of consultants in a collaborative manner to develop materials that support growth opportunities. Supporting Request for Proposal (RfP) responses from clients and prospects. Network internally/externally and represent WTW at industry events as appropriate. Developing and maintaining all H&B propositions. Working with proposition owners, core business pillar leaders and GAL to ensure all documents and materials are stored in the right locations and updated to maintain relevant information. Maintain knowledge of latest WTW sales materials – value propositions, survey insights, correct format and style to apply through H&B materials. Stay abreast of industry best practices, emerging trends and innovations. Conduit for internal and external events, preparing materials, provide resources for presenters, follow-up activities and support with logistics. Driving and delivering marketing campaign activity, co-ordinating the necessary resources to ensure a success. Support and plan events, such as conferences, seminars, webinars etc. that facilitate business development opportunities. Utilisation of Dynamics CRM tool – Click Dimensions – to create and send mailers, campaign tracking, follow-up and success measures. Interface with external resources . Cameron Wells agency to create and deliver marketing campaign materials such as Vendor24. Manage agreed budgets to complete activities, timelines and resources. Extend and develop external profile of WTW H&B – working with PR resources to develop and grow profile. Co-ordinating external membership with professional associations to drive and develop business development. Introduce thought leadership on LinkedIn and other channels working with subject matter experts to develop content to drive interest. Commercial focus to support H&B revenue growth aspirations. Develop profile within H&B and across other lines of business to promote H&B. Including key stakeholders, clients, partners, industry influencers. Collaboration – support activities to develop materials that will facilitate cross sell to existing clients. Provide regular updates and reports on campaigns and development of H&B materials. Ad-Hod tasks as requested by Senior Management.-
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