Portfolio Marketing Manager, Managed Services for Cloud
4 months ago
Role purpose
Are you an experienced B2B Managed Services Product Marketer seeking a new challenge in the technology industry?
Do you have a passion for helping customers achieve their goals through technology and managed services?
If so, we have a new and exciting role for you: Portfolio Marketing Manager - Managed Services for Cloud & SaaS.
As the Global Portfolio Marketing Manager for Cloud & SaaS Managed Services, you will contribute to the growth of our managed services portfolios by developing strategic positioning. You'll gain a deep knowledge of what our customers are looking for and their challenges, which you will turn into compelling messaging about our managed services that set us apart from our competitors. You will track market trends and adjusting our messaging accordingly. You will also create a range of content that enables our target audiences in their buying decision.
The content you develop will assist our Global and Regional Marketing & Sales teams in effectively conveying the benefits of our offerings to businesses of every size (from SOHO to Global MNCs) and win in a competitive marketplace.
As part of the Global Portfolio Marketing division, you will work closely with colleagues in Marketing, Portfolio Product Management, Go-to-Market, Sales, Strategic Partnerships, Analyst Relations, and other relevant groups across both Group and Operating Countries.
The successful candidate must be passionate about role technology can play in business, have prior experience in technical/product marketing, ideally in the IT & Technology Managed Services market, and understand the needs and challenges faced by technology buyers.
What you’ll do
Develop and deliver the annual Portfolio Marketing Plan for our Global Cloud & SaaS Managed Services portfolios Be a subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for managed services purchases Identifying our ‘right to win’ and ‘right to play’ through detailed a knowledge of customers, competitors and the industry Establish our differentiated positioning, messaging & product naming for all managed services in the portfolio through cross-functional collaboration Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation Be the lead point-of-contact for allocated projects Present to senior stakeholders and key Partners, when needed Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities Manage all activities within agreed budgets and timescales
Who you are
4+ years Product Marketing experience Degree / Marketing qualification desirable Knowledge of B2B Technology Managed Services essential, Knowledge of Cloud & SaaS technologies desirable Expert working knowledge of technology product marketing In-depth understanding of the global Managed Services market, opportunities, key players and future trends An understanding of buying segments, audiences, their needs and buying journeys Experience in building marketing content aligned to buyer needs Evidence of an ability to work across a highly matrixed business Outcomes and results driven mindset Proven ability to multitask and run cross-functional initiatives and projects Ability to simplify complex information Excellent written communication, presentation and story-telling skills.-
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