Senior Portfolio Marketing Manager, Cybersecurity, Managed Services
4 months ago
Role purpose
Are you a highly experienced Cloud and/or SaaS B2B Product Marketer seeking a new challenge in the technology industry?
Do you have a passion for helping customers thrive through technology?
If so, we have a new and exciting role for you: Senior Portfolio Marketing Manager for Vodafone Business’ Cybersecurity portfolio.
Develop and execute the product marketing vision and strategy for Vodafone Business’ Cybersecurity products and services based on an understanding of our product portfolio, customer needs, market trends, competitive landscape and business goals.
You will drive product growth and success by leading a portfolio marketing team that effectively positions and messages the value of our Cybersecurity portfolio, including a range of managed services.
What you’ll do
Take accountability for and be the lead point-of-contact for Cybersecurity portfolio marketing, including a range of managed services, working with your team to deliver the right activity on time. Lead and develop a high performing team of product marketing professionals - building a culture of engagement, performance and wellbeing to enable Portfolio Marketing Team success. Partner with Head of Portfolios and Local Marketing Teams to build and manage delivery of the annual portfolio marketing plans for Vodafone Business Cybersecurity, including a range of managed services. Define and maintain product and service-based positioning for the Vodafone Business Cybersecurity portfolio, aligning to our overall brand positioning. Build and use a deep understanding of Vodafone Business’ Cybersecurity products and services to create clear, credible messaging. Team leadership in developing high-quality buyer-enabled content across the buyer’s process such as presentations, datasheets, whitepapers, case studies, video, interactive tools and web content. Conduct market research and competitive analysis to inform product positioning and marketing strategies. Lead Local Market Cybersecurity portfolio marketing relationships. Work across our Portfolio Marketing team to build multi-portfolio, multi-product messaging and stories. Serve as a subject matter marketing expert on Cybersecurity, providing support, insights and knowledge to internal stakeholders, such as our global and in-country marketing, sales and product teams. Partner closely with Product, Sales and Marketing to participate in designing products and services that respond to customer needs. Grow our portfolio marketing relationships with Technology partners such as Fortinet, Microsoft, Palo Alto, TrendMicro, Zscaler to enrich and accelerate our work. Represent Team and present at Leadership, Partner, Local Marketing and Portfolio meetings, as needed. Establish team ways of working to ensure all budget management, reporting standards are met.
Who you are
Significant experience in a B2B product marketing role focused on Cybersecurity Proven track record of successfully developing positioning and messaging for Cybersecurity products including managed services, based on data and insights. Demonstrated experience in producing a range buyer-led content to accelerate revenues by fitting complex Cybersecurity B2B buying journeys Deep understanding of the Cybersecurity market landscape Working knowledge of customer needs and challenges across the spectrum of customer segments and verticals History in managing complex budgets across CAPEX, OPEX and Partner MDF Capability to balance vision and tactical team-based execution Strong people leadership skills, stakeholder management and influence without authority, across a matrix organisation A passion for developing and coaching a direct team, backed up by examples Ability to build strong professional relationships at all levels Excellent writing skills - combined with the ability to explain and translate complex technical concepts into simple, technically relevant communications. Minimum of 7 years of Cybersecurity B2B senior product marketing experience, preferably with managed services product marketing experience Cybersecurity product marketing experience is a must, with SaaS a plus Leading a team in a highly matrix organisation-
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