South Regional Sales Manager UK

Found in: Talent UK C2 - 2 days ago

London, United Kingdom La Prairie Full time

Main responsibilities: 
To develop Sell-out and maintain high level of La Prairie luxury house presentation in stores though excellence in customer journey management (in-store).
To achieve and maximize La Prairie retail objectives ensuring Luxury excellence through effective recruitment, management and best in class omnichannel experience for clients with main focus on B&M. Aim to gain market share within Skincare category while being perfectly aligned with brand strategy and roadmap.
Act as the role-model and lead the transformation of the retail team into our Guardians of Luxury.
KEY MISSIONS:
• Deliver the annual retail sales targets through an effective business strategy & planning
• Manage a full team of Beauty Managers and Advisors (from recruitment, coaching and development, to absence management, reporting, etc)
• Implement and develop the Company strategy on all counters & nurture store relationships

Main Accountabilities:

Business Planning

• Contribute to define the sales Targets (market and by store level) as well as LE updates with rationale behind the proposal
• Drive retail growth on all counters by developing or reviewing business plans and event activities, share twice a year every 6 months a detailed view on the plans and share in beginning of the calendar year a FY view on the year to come, focus is B&M but must consider the omnichannel path in the business recommendation as client experience is cross-channels
• To identify new opportunities and ideas to drive sales within brand parameters and tools and evaluate effectiveness
• Be the leader and owner of the performance in respective area, feed management with regular and valuable insights on the performance and corrective actions, be responsible of the quality of the weekly performance sharing by door to ensure insights and impactful corrective actions 
• Evaluate with AM/BM by door stock levels of selling goods and collaterals incl. samples as well as optimize stock age levels within each store and be pro-active putting in place corrective actions or anticipate measures to ensure optimized levels in every door. Testers order monitoring.
• Be fully at ease with all the systems to complete the role: retail dashboards, QlikView, Syreta, HR Essentials, etc and leverage those tools to track and improve performance by sharing insights with management and challenging pro-actively the field team
• Communicate opportunities and risks to HO teams regularly and as soon as identified
• Complete all administrative tasks as requested by HO by agreed deadlines including quarterly target reviews and plans, including absence update on an everyday basis in systems (HRE), always-on opening hours updates (Syreta), etc
• Optimize absence management (incl. leaves and sickness), get the alert min. 1 week in advance if annual leave taken to enable agency replacement
And always ensure min. 1 FTE when POS have min. 2 FTE 
• Ensure 100% compliance and accuracy of all sales reporting data including IPPOS and clientelling
• Following store visit, fill-in the reporting form and share a monthly view for the respective top 5 doors min. with top management

Developing, motivating performance of in store teams

• Define the optimum field needs and structure for the field: once a year complete review of the needs and make a recommendation based on updated sales target and profitability per door, as well as regular updates when necessary based on context evolution ; if responsibilities within a team has to be redefine, this will be RSM responsibility to highlight and recommend a new structure to the management
• To effectively manage our BA’s to ensure collaboration and field work as per guidelines and brand needs (practice, behavior with colleagues and clients, respect of grooming guidelines, etc) and when necessary working in partnership with HR function
• Create and motivate strong in store teams that work together to at least meet -ideally exceed KPIs targets-
• Through regular assessment of KPI’s in partnership with the Retail coach identify ongoing needs and develop our sell out service, and improve performance

Implementation of Company marketing and merchandising program

• Follow up the execution of in-store marketing activity, be the guardians of the implementation as per brand guidelines and strategy
• Ensuring that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximize retail effectiveness 
• To uphold the company image by enforcing high standards of counter visual merchandising and consultant grooming.

Managing store relationships and communication

• Undertake and record regular business meetings with retailer department/store managers, present business strategy updates including promotional programs and review consultant performance
• To negotiate appropriate local opportunities for Events, additional sites, windows & Beauty Rooms as directed by HO

Key Interfaces

Internal:

Retail & Education Director and La Prairie Management Team HR regarding recruitment and all performance management issues Retail Coaches and Education for performance and training Marketing team Regional managements and counter-parts

External:

1. Store Department Managers re sites, windows, retail performance, and consultant/team issues.

2. External vendors, i.e. promotion agencies, suppliers of installations

Additional Information: 

Reporting to: Retail & Education Director

Direct Reports and Staff: All La Prairie BM, AM & BA’s within designated doors
Travel Ratio: 4 Days per week, 1 Day office/home

Previous experience in a similar role is essential 

Rep

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