Senior Field Marketing Manager, Amazon Business

5 months ago

London, United Kingdom Amazon EU SARL (UK Branch) - D67 Full time
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries.
Amazon Business is looking for a Senior Field Marketing Manager to join our team. You will partner closely with Sales and cross-functional Marketing teams to deliver local acquisition and engagement tactics including content, industry events, content syndication, webinars and other tactics.
The Senior Field Marketing Manager is responsible for the development, execution and optimisation of field marketing activity in UK and EU developing campaigns across channels including digital marketing and high-touch executive events. The individual will thrive in a fast-paced, deadline-driven environment, have impeccable attention to detail, and will have a track record of on-time delivery of projects. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.

Key job responsibilities
• Develop the marketing strategy to reach and engage c-suite and senior decision makers, through bespoke, 1-to-1, and 1-to-few initiatives
• Own planning and production for bespoke marketing channels like Webinars, Direct Mail, Sponsorships across trade and association publications, etc.
• Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners
• Drive robust and detailed measurement and reporting processes

A day in the life
The Senior Field Marketing Manager is the conduit between Sales and broader Marketing teams.
They will dive deep with Sales to understand key business priorities, and work hand-in-hand with digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities.
They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.

BASIC QUALIFICATIONS

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

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