EMEA Sr Category Manager eCommerce

2 weeks ago

Uxbridge, United Kingdom Hasbro Full time

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company') provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.

As the EMEA Sr. Category Manager eCommerce, you play a crucial role in enabling Hasbro`s ambition to become partner of choice for the trade and to win category captaincies with leading pure players Amazon) and omnichannel players Carrefour, The Entertainer, Müller), to ultimately drive further growth for the toys & games category online.

You understand how to establish objective, fact-based category management relationships with customer teams, separate from sales and marketing, by supporting and advising the trade on total category decisions. You master the eCommerce fundamentals, enabling you to identify retailer-specific category opportunities via web analytics, shopper data, and digital experience reviews.

This role oversees the total category management agenda for eCommerce lighthouse customers across EMEA. More specifically, you will lead all category development work externally with pure players and act as a regional eCommerce center of excellence for the CMI team and their category work with omnichannel players.

In this high-impact role, you will be working collaboratively with cross-functional stakeholders, including the regional channel sales team and the global eCommerce center of excellence.

You report into the Director, Category Management & Insights, for EMEA, APAC, LatAm.

A Day In the Life of the EMEA Sr. Category Manager eCommerce:

Provide category advice to customers, based on retailer-specific deep-dive analysis on customer journey, category content & visual wayfinding, omnichannel assortment, category promotions & tentpole activations, onsite search, site taxonomy, and digital marketing. Seek to actively influence the category strategy of lighthouse customers, including category assortment, pricing, and promotional recommendations, to secure disproportionate wins for Hasbro via increased share of assortment, distribution, and display.  Own and manage key customer, category, and shopper data & insights for the eCommerce channel, including 3rd party data Circana, SimilarWeb, Profitero).  Develop monthly buyer scorecard, to keep buyers informed about their online category performance vs. total market and their key competitors. Partner with global CMI team on identifying and closing insights gaps on the EMEA online shopper for toys & games via custom shopper research. Champion the digital shopper in internal and external discussions, ensuring that the triggers and barriers for shopper decision making are understood and considered in category, range, space, display, and pricing/promo decisions. Lead EMEA omnichannel range recommendations for the entire Hasbro portfolio. Partner with channel director to input category insights into sales plans, customer previews, T2T/customer meetings, JBPs.  Act as change agent for category management understanding and adoption within the broader commercial functions

What You'll Bring:

Bachelor’s degree in Business Administration, or any other relevant field Minimum of 5-7 years of business experience, preferably spent in CPG (Consumer Packaged Goods). Expertise and working knowledge in category management and eCommerce is required, preferably including working experience with Amazon. Strong numeracy, analytical skills. Able to turn insights into action through clear storytelling.  Excellent communication and presentation skills, proven success in customer-facing role. Business partnership skills, able to collaborate, influence, and work in a matrix organization. Experience working with retailer POS/loyalty card data Dunhumby) and 3rd party data Circana, SimilarWeb, Profitero) Fluency in English. Second language desireable but not essential. 


Job Segment: Category Manager, Merchandising, Marketing Manager, Retail, Marketing, Research

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