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Senior E-commerce Category Specialist

2 months ago

Uxbridge, United Kingdom Hasbro Full time
About the Role

We are seeking a highly skilled and experienced Category Management Expert to join our team as the EMEA Senior Category Manager for E-commerce. This is a high-impact role that will play a crucial part in enabling Hasbro's ambition to become a partner of choice for the trade and to win category captaincies with leading pure players and omnichannel players.

Key Responsibilities
  • Category Advice and Strategy
    • Provide category advice to customers based on retailer-specific deep-dive analysis on customer journey, category content & visual wayfinding, omnichannel assortment, category promotions & tentpole activations, onsite search, site taxonomy, and digital marketing.
    • Seek to actively influence the category strategy of lighthouse customers, including category assortment, pricing, and promotional recommendations, to secure disproportionate wins for Hasbro via increased share of assortment, distribution, and display.
  • Data and Insights Management
    • Own and manage key customer, category, and shopper data & insights for the eCommerce channel, including 3rd party data (e.g. Circana, SimilarWeb, Profitero).
    • Develop monthly buyer scorecard, to keep buyers informed about their online category performance vs. total market and their key competitors.
  • Collaboration and Partnership
    • Partner with global CMI team on identifying and closing insights gaps on the EMEA online shopper for toys & games via custom shopper research.
    • Champion the digital shopper in internal and external discussions, ensuring that the triggers and barriers for shopper decision making are understood and considered in category, range, space, display, and pricing/promo decisions.
  • Range Recommendations and Sales Planning
    • Lead EMEA omnichannel range recommendations for the entire Hasbro portfolio.
    • Partner with channel director to input category insights into sales plans, e.g., customer previews, T2T/customer meetings, JBPs.
  • Change Agent and Category Management Understanding
    • Act as change agent for category management understanding and adoption within the broader commercial functions.
Requirements
  • Education and Experience
    • Bachelor's degree in Business Administration, or any other relevant field.
    • Minimum of 5-7 years of business experience, preferably spent in CPG (Consumer Packaged Goods).
  • Skills and Expertise
    • Expertise and working knowledge in category management and eCommerce is required, preferably including working experience with Amazon.
    • Strong numeracy, analytical skills. Able to turn insights into action through clear storytelling.
    • Excellent communication and presentation skills, proven success in customer-facing role.
    • Business partnership skills, able to collaborate, influence, and work in a matrix organization.
    • Experience working with retailer POS/loyalty card data (e.g., Dunhumby) and 3rd party data (e.g. Circana, SimilarWeb, Profitero).
About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We deliver play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more.

We bring fans together wherever they are, from tabletop to screen, with a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.