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Category Management Expert for EMEA Region
2 months ago
We are seeking a highly skilled EMEA Senior Category Manager for E-commerce to join our team at Hasbro. As a key member of our commercial organization, you will play a critical role in driving the growth of our toys and games category online.
Key Responsibilities- Develop and execute category management strategies to drive sales growth and market share for Hasbro's e-commerce business in the EMEA region.
- Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment and effective execution of category plans.
- Provide category advice to customers, based on retailer-specific deep-dive analysis of customer journey, category content, and visual wayfinding, omnichannel assortment, category promotions, and tentpole activations.
- Seek to actively influence the category strategy of lighthouse customers, including category assortment, pricing, and promotional recommendations, to secure disproportionate wins for Hasbro via increased share of assortment, distribution, and display.
- Own and manage key customer, category, and shopper data & insights for the e-commerce channel, including 3rd party data Circana, SimilarWeb, and Profitero.
- Develop monthly buyer scorecard, to keep buyers informed about their online category performance vs. total market and their key competitors.
- Partner with global CMI team on identifying and closing insights gaps on the EMEA online shopper for toys & games via custom shopper research.
- Champion the digital shopper in internal and external discussions, ensuring that the triggers and barriers for shopper decision making are understood and considered in category, range, space, display, and pricing/promo decisions.
- Lead EMEA omnichannel range recommendations for the entire Hasbro portfolio.
- Partner with channel director to input category insights into sales plans, customer previews, T2T/customer meetings, and JBPs.
- Act as change agent for category management understanding and adoption within the broader commercial functions.
- Bachelor's degree in Business Administration, or any other relevant field.
- Minimum of 5-7 years of business experience, preferably spent in CPG (Consumer Packaged Goods).
- Expertise and working knowledge in category management and e-commerce is required, preferably including working experience with Amazon.
- Strong numeracy, analytical skills. Able to turn insights into action through clear storytelling.
- Excellent communication and presentation skills, proven success in customer-facing role.
- Business partnership skills, able to collaborate, influence, and work in a matrix organization.
- Experience working with retailer POS/loyalty card data Dunhumby) and 3rd party data Circana, SimilarWeb, Profitero).
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We deliver play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more.
We are driven by the lifelong satisfaction of our fans and are committed to creating a well-rounded crew that is inclusive and diverse in both our teams and games. We believe in embracing challenges with openness and creativity, and in collaborating and having respect for each other.
