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Digital Channels Director

2 months ago

London, United Kingdom ITV Full time

Office location: White City, London | Hybrid

For more information please email TalkingC

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution. 

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The role

The Digital Channels Director is a senior leadership position within ITV's Digital team, responsible for overseeing the entire YouTube and Social Media monetisation team. This role is pivotal in shaping and executing the strategic vision for ITV's digital content monetisation across all social video platforms, including YouTube, Facebook, TikTok, Snapchat, and other emerging platforms. 

Reporting to the EVP, Global Digital Partnerships and working closely with Digital Creative Director the Digital Channels Director will focus on maximising existing channel performance/monetisation and delivering new channels and revenue streams across all platforms but with a focus on YouTube. 

This is a pivotal role which will lead in driving significant revenue growth in this space across ITV Studios 90,000+ hour library of formats and non-scripted/scripted IP. Beyond the social channels space, also a requirement to work closely with the wider digital leadership team and align on channel/growth opportunities, supporting the commercial expansion of ITV Studios' digital footprint.

Main responsibilities 

  • Develop and execute ITV Studios’ YouTube and social media monetisation strategy to drive revenues and awareness of ITV’s shows.
  • Work closely with the wider digital leadership team to align on growth opportunities and strategic initiatives.
  • Work closely with GP sales teams to understand sales activity at a global, regional and local level and ensuring for each specific content brand the right approach to monetisation is adopted across both sales and digital channels
  • Develop relationships with Global Content team to understand content pipeline and how digital channels plays a part in content financing decisions and becomes a key monetisation opportunity for existing content brands, particularly in the non-scripted space
  • Oversee and lead the Digital Operations team to drive revenues using YouTube's Content ID System.
  • Work with content protection vendors to support the removal of illegal content from other platforms.
  • Utilise analytics tools to assess performance, identify trends, risks, and opportunities and overall optimise channel performance to drive monetisation and viewing
  • Drive, measure and analyse overall Social Channels performance against key metrics.
  • Conduct regular competitor analysis, stay abreast of industry trends, and leverage insights to improve content and strategy.
  • Lead relationships with digital platforms to stay ahead of the evolving digital landscape.
  • Drive innovation and creative thinking with a focus on growth opportunities.
  • Streamline operational workflows and implement process improvements to enhance efficiency.
  • Provide leadership for the entire Digital channels team, guiding their development, identifying coaching opportunities, and fostering a diverse and inclusive work environment.  

Skills you’ll need (minimum criteria)

  • Experience in leading change and managing transitions within a digital or media environment, ensuring smooth implementation of new processes and strategies.
  • Experience in budget planning and financial oversight.
  • Ability to develop and articulate a clear vision for digital content strategy, aligning it with broader business objectives.
  • Strong commercial focus with experience in identifying and leveraging revenue opportunities on digital/social platforms.

Other things we’re looking for (key criteria)

  • Demonstrated ability to drive innovation in digital content and distribution strategies, staying ahead of industry trends.
  • Expertise in utilising data analytics to inform strategic decisions, optimise content performance, and drive business growth.
  • Exceptional communication skills, capable of conveying complex ideas clearly and persuasively to internal teams.
  • Deep passion for digital/social media and content distribution, with a keen interest in emerging technologies and platforms.

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. D rop us a line if you require anything at . 

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including

  • Flexible working with a range of options to suit everyone
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
     

"Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested."

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