Account Director, Digital Channels Strategy

6 months ago

London, United Kingdom GroupM Full time

Description

Position at Mindshare

Account Director, DigitalChannels Strategy

Job title:Account Director, Digital ChannelsStrategy

Group: Mindshare Worldwide

Client:Qatar Tourism

Reports to:ChannelsStrategy, Business Director

Mindshare is a media services company that acceleratesfor its clients. Our company values of energy,empathyand impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards onoror hear about the company in the words of our own people.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Basedten minutes from London Bridgetube station, our office hasarooftop with360views of London – a great space to hang out with colleagues and friends

We also offer an extensive training programme to help guide your career development,there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, ofEnergy,EmpathyandImpactnot only align with ourGood Growthambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we areopen to difference.We believe in being open and supportive of our people and all their differences to help them succeed.Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact .

Channel&Solutions

Channel& Solutionsexists to evolve how we engage with clientsacross allthings digital – where it be strategy,activation,or consultancy.For usit’sabout how weleverageand integrateourcapabilities,toolsand peopleto drivegrowth for clients. We understand that setting up and optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing thatand be able to adapt it to drive stronger business outcomes. As part of Channel&Solutions, there is a collective of Channel management(media activation), ChannelsStrategy(solutions building) andChannel Development(capability enrichment).

The Role

TheChannelsStrategy,Director,will hold a key role in the development and ongoing management of the channel strategy function within Channel&Solutions.They will play anintegralrole in evangelising and developing ourintegratedbusiness growth driving digital product.Youwill have responsibility for the integration of multiple elements of digital tocreate and ownholistic strategiesand frameworks that aredeep rooted in drivingbusiness performance. As a Channel Strategist,you will be expected to identifyand lead,our approach to resolving client challenges via the use ofdigitalmedia and services. You will be the point-person for the client's day to day agency interaction for digital and be responsible for promotingthe most robust plan possibleto drive client growth, whilstmaximizingthe abilitieswithintheagency network and industry.

Whilst operating in a department and team-based structure,you will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in digital.As a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion pieces,products and solutions,development of training material etc.

Reporting Structure

The rolewillreport directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.

The Ideal Candidate

As adirector, youwill have a proven track record inleading,and inspiringfuture thinkingdigtialstrategy and plans for various brands within a global/multi-market environment. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount, as you’ll need to dial into audience first thinking and deliverycapabilitiesto drive growth your given client portfolio.

You will be expected to be able to demonstratedigital expertise that covers Search, Social and Programmatic practice whilst also engaging further to incorporate organic,contentand creative impact and the role of deep insight and analytics to inform decisioning.

Role Responsibilities

Be responsible for integrated strategy across all digital channels, paid and organic, and the integration of offline synergy planning with digital Supporting performance and client growth from the Mindshare framework of thinking Implement ways of working that enhance our digital practice, but not limited to, forecasting, integrating audience strategy into digital, building for profit or LTV. Developing global digital strategies for big global clients, including a portfolio of brands. Writing communications strategies, tailored to digital media which help clients to understand new opportunities in a simple but exciting way

AgencyResponsibilities

Delivering clientperformance

Take ultimate responsibility for the output of your team, both clients facing and operational Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization Apply best practice rigor to the deliverydigtialstrategy and planning Maintain a forward thinking and innovative approach in the development of digital Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Raising ourprofile

Keep up to date with industry developmentsin order tooffer POVs Become an expert in all Digital services offered by Mindshare Build a reputation as a trusted senior advisor for internal and external stakeholders Play an active role in pitches, and other cross agency initiatives Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc. Enter relevant industry awards and create POVs regarding industry developments Contribute to key industry events and represent Mindshare externally Regular development of opinion pieces related toDigitalto be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic space. Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters Develop the profile of Mindshare Channels & Solutions through training, presentations, and other communication Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape

Inspiring ourpeople

Take responsibility for your team’s development and career progression within the agency Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges Establish a relationship with key senior clients, through QBRs/proactive projects Regular maintenance of talent mapping and career path development plans for all direct reports. Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topics Maintain a strong line of communication with all team members including theDigtalLead, senior leadership, etc. Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team Play an active role in the recruitment and interviewing process to build strong teams

Driving ourprocess

Take the lead on one or more integration projects across the department, and supporting other projects Develop and maintain on-boarding process for new starters Ensure briefing, planning and finance processes are strictly adhered to by the team

Developing ourproduct

Develop roadmaps for theDigitalproduct, to differentiate and future proof our offering Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market Contribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities toyour client portfolioalongside your BD. Contribute to the New Business process by creating templates and resources usable in all pitches

Ensuring ourprofitability

Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to BD Support and deliver new business pitches when requested by leadership Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

 #LI-LM1

  • Account Director, Digital Channels Strategy

    6 months ago

    London, United Kingdom Mindshare Full time

    Account Director, DigitalChannels Strategy Job title:Account Director, Digital ChannelsStrategy Group: Mindshare Worldwide Client:Qatar Tourism Reports to:ChannelsStrategy, Business Director Mindshare is a media services company that acceleratesfor its clients. Our company values of energy,empathyand impact bind together our diverse global family of...

  • Digital Channels Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom Mindshare Full time

    Job DescriptionWe are seeking a highly experienced Digital Channels Strategy Director to join our team at Mindshare. This is an excellent opportunity for a skilled professional with a passion for digital marketing to lead our client's digital strategy and drive business growth.

  • Digital Channels Strategy Director

    3 weeks ago

    London, Greater London, United Kingdom Mindshare Full time

    About the RoleWe are seeking a highly experienced Digital Channels Strategy Director to join our team at Mindshare. As a senior leader in our Channels & Solutions department, you will be responsible for developing and implementing integrated digital strategies that drive business growth for our clients.ResponsibilitiesDevelop and implement integrated digital...

  • Digital Account Director

    1 day ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Digital Account Director - Global Agency - London This agency is an award-winning global media agency that prides itself in helping clients achieve disproportionate growth. The leadership team is very supportive and encouraging. They give opportunities where necessary as they want each member of the team to take on new challenges and progress their skills....

  • Digital Media Strategy Lead

    4 weeks ago

    London, Greater London, United Kingdom Digital People London Full time

    **Job Title:** Programmatic Account Director**Job Description:** A Digital Media Strategy Lead is required within a growing display team that focuses on a range of retail and beauty clients. The role will offer a mixture of strategy and business development to ensure the growth of programmatic is supported across Global accounts. Reporting to the Head of...

  • Digital Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time £58,000

    Job Title: Digital Strategy DirectorLocation: London (Hybrid)Salary: Up to £58K DOEThis is an exciting chance to work with some of the most notable clients in the industry and advance your career at SAVVY MEDIA & DIGITAL RECRUITMENT.Key Responsibilities:Develop and implement a holistic digital strategy for the agency and its clients.Oversee the execution of...

  • Digital Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom Group M Worldwide Inc. Full time

    We are seeking an experienced Digital Strategy Director to join our team at Group M Worldwide Inc. As a key member of our Channels & Solutions group, you will play a vital role in driving business growth through the development and implementation of integrated digital strategies.Key Responsibilities:Develop and execute comprehensive digital strategies that...

  • Digital Marketing Strategist

    4 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job DescriptionOur team at Blu Digital is seeking a skilled PPC Account Director to contribute to the development, planning, and implementation of our digital marketing strategy across PPC, Affiliates, and retargeting.The ideal candidate will have experience managing campaigns in Google and Microsoft ad accounts, as well as improving retargeting and display...

  • Digital Media Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom Spark Foundry Full time

    Job OverviewWe are recruiting for a highly skilled Digital Media Strategy Director to join our UK Haleon Expert team at Spark Foundry. As a key member of our team, you will be responsible for developing and executing innovative media strategies that drive business growth and success.About the RoleThe ideal candidate will have a proven track record in digital...

  • Digital Performance Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom Zenith Full time

    About the Company: Zenith International is a leading media agency, part of Publicis Media, with a global presence and a strong commitment to innovation and excellence.We are seeking an experienced Digital Performance Strategy Director to join our team in London, working closely with our clients and colleagues to deliver cutting-edge digital solutions.Salary:...

  • Digital Media Director

    2 weeks ago

    London, Greater London, United Kingdom MediaLab Group Full time

    Job Title: Digital Media Director - Search StrategyAbout Us:We are the UK's leading independent media agency, and one of the fastest growing. Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve.Salary: £60,000 - £80,000 per annum, depending on experience.Job Description:This is a fantastic opportunity for an...

  • Programmatic Account Director

    8 months ago

    London, United Kingdom Digital People London Full time

    A Programmatic Account Director is need within a growing display team which focuses on a range of retail and beauty clients. The role will offer a mixture of strategy and business development to ensure that the growth of programmatic is supported across Global accounts. Reporting to the Head of Display you will have additional exposure to other channels. ...

  • Business Director Channel Strategy

    6 months ago

    London, United Kingdom GroupM Full time

    Description Position at Mindshare Worldwide Business Director Channel Strategy & Management Job title: BD, Channel Strategy & Management Group: Mindshare Worldwide Client: Unilever, Blackrock, Qualcom Reports to: Partner Digital Solutions Mindshare is a media services company that accelerates for its clients. Our company...

  • Digital Strategy Director

    4 weeks ago

    London, Greater London, United Kingdom Zenith Full time

    Role OverviewThis exciting Digital Strategy Director role is across one of our large agency clients, your digital expertise, strategic and insight superpowers will come into play whilst talking to global clients and internal stakeholders in multiple markets.This role will provide you with the opportunity to work across 25+ markets with a large Engine team...

  • Digital Account Director

    1 month ago

    London,, UK, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Title: Digital Account DirectorLocation: London (Hybrid)Salary: Up to £58K DOEAre you a digital marketing expert who’s looking to shape campaigns that people remember? If paid search, paid social, and display are your playgrounds , this role could be perfect for you!Our client, a dynamic independent agency based in central London , is looking for a...

  • Digital Account Director

    1 month ago

    London, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Title: Digital Account DirectorLocation: London (Hybrid)Salary: Up to £58K DOEAre you a digital marketing expert who’s looking to shape campaigns that people remember? If paid search, paid social, and display are your playgrounds , this role could be perfect for you!Our client, a dynamic independent agency based in central London , is looking for a...

  • Digital Account Director

    1 month ago

    London, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Title: Digital Account DirectorLocation: London (Hybrid)Salary: Up to £58K DOEAre you a digital marketing expert who’s looking to shape campaigns that people remember? If paid search, paid social, and display are your playgrounds , this role could be perfect for you!Our client, a dynamic independent agency based in central London , is looking for a...

  • Digital Strategy Director

    3 weeks ago

    London, Greater London, United Kingdom Moriati Digital Recruitment Full time

    Moriati Digital Recruitment is seeking a seasoned Senior Director of Digital Strategy to join our team in London (Remote/Hybrid).This is a unique opportunity for an experienced media strategist to drive growth and innovation within the agency, leveraging their expertise in brand strategy and media planning.Key Responsibilities:Develop and execute strategic...

  • Digital Account Director

    1 month ago

    London, United Kingdom Career Moves Group Full time

    We are partnering with a globally leading full service agency, based in central London to find a top Digital Account director to join one of their amazing teams focused on a key FMCG client.We are looking for someone with experience working delivering full end to end campaigns within one of the larger agencies and understand the type of workflow within a...

  • Digital Account Director

    1 month ago

    London Area, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Title: Digital Account DirectorLocation: London (Hybrid)Salary: Up to £58K DOEAre you a digital marketing expert 🌟 who’s looking to shape campaigns that people remember? If paid search, paid social, and display are your playgrounds 🛝🎠, this role could be perfect for you!Our client, a dynamic independent agency based in central London 🎡, is...