Digital Channels Strategy Director

2 months ago


London, Greater London, United Kingdom Mindshare Full time
About the Role

We are seeking a highly experienced and innovative Digital Channels Strategy Director to join our team at Mindshare. As a key member of our Channels & Solutions department, you will play a crucial role in driving business growth and delivering exceptional client experiences.

Key Responsibilities
  • Develop and implement integrated digital strategies across all channels, paid and organic, to drive client growth and revenue.
  • Collaborate with cross-functional teams to enhance our digital practice, including forecasting, audience strategy, and building for profit or LTV.
  • Lead the development of global digital strategies for key clients, including a portfolio of brands.
  • Immerse yourself in client businesses, applying deep knowledge to deliver innovative and ambitious client plans and services.
  • Write communications strategies tailored to digital media, helping clients understand new opportunities in a simple yet exciting way.
Agency Responsibilities
  • Deliver exceptional client performance, taking ultimate responsibility for team output and client-facing interactions.
  • Be the central client contact for your portfolio, dealing with senior management within the client and agency organization.
  • Apply best practice rigor to digital strategy and planning, maintaining a forward-thinking and innovative approach.
  • Attend key internal and external client meetings, providing outstanding levels of client service in a proactive manner.
Raising Our Profile
  • Stay up-to-date with industry developments to offer thought leadership and POVs.
  • Become an expert in all Digital services offered by Mindshare, building a reputation as a trusted senior advisor.
  • Play an active role in pitches, cross-agency initiatives, and industry events, representing Mindshare externally.
  • Contribute to key industry events, enter relevant awards, and create POVs on industry developments.
Inspiring Our People
  • Take responsibility for team development and career progression, maintaining a positive attitude towards all areas of our work.
  • Establish relationships with key senior clients, through QBRs and proactive projects.
  • Regularly update the team on live initiatives, business performance, new business opportunities, and relevant topics.
Driving Our Process
  • Lead integration projects across the department, developing and maintaining onboarding processes for new starters.
  • Ensure briefing, planning, and finance processes are strictly adhered to by the team.
Developing Our Product
  • Develop roadmaps for the Digital product, differentiating and future-proofing our offering.
  • Create a consistent, challenging, and exciting recruitment experience for candidates.
  • Contribute to New Business, upselling, and cross-selling services and capabilities to your client portfolio.
Ensuring Our Profitability
  • Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to BD.
  • Support and deliver new business pitches when requested by leadership.
  • Be commercially driven and forward-thinking in the expansion of business opportunities, entrepreneurial in mindset.


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