Digital Channels Strategy Director

2 months ago


London, Greater London, United Kingdom GroupM Full time
About the Role

We are seeking a highly skilled and experienced Digital Channels Strategy Director to join our team at GroupM. As a key member of our Channels & Solutions department, you will be responsible for developing and implementing integrated digital strategies across all channels, paid and organic, and integrating offline synergy planning with digital.

Key Responsibilities
  • Develop and implement integrated digital strategies across all channels, paid and organic, and integrating offline synergy planning with digital
  • Support performance and client growth from the Mindshare framework of thinking
  • Implement ways of working that enhance our digital practice, but not limited to, forecasting, integrating audience strategy into digital, building for profit or LTV
  • Develop global digital strategies for big global clients, including a portfolio of brands
  • Write communications strategies, tailored to digital media which help clients to understand new opportunities in a simple but exciting way
Agency Responsibilities
  • Deliver client performance
  • Take ultimate responsibility for the output of your team, both clients facing and operational
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the delivery of digital strategy and planning
  • Maintain a forward thinking and innovative approach in the development of digital
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
Raising our Profile
  • Keep up to date with industry developments in order to offer POVs
  • Become an expert in all Digital services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
  • Enter relevant industry awards and create POVs regarding industry developments
  • Contribute to key industry events and represent Mindshare externally
  • Regular development of opinion pieces related to Digital to be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic space.
  • Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship
  • Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters
  • Develop the profile of Mindshare Channels & Solutions through training, presentations, and other communication
  • Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape
Inspiring our People
  • Take responsibility for your team's development and career progression within the agency
  • Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
  • Establish a relationship with key senior clients, through QBRs/proactive projects
  • Regular maintenance of talent mapping and career path development plans for all direct reports.
  • Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topics
  • Maintain a strong line of communication with all team members including the Digital Lead, senior leadership, etc.
  • Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
  • Play an active role in the recruitment and interviewing process to build strong teams
Driving our Process
  • Take the lead on one or more integration projects across the department, and supporting other projects
  • Develop and maintain on-boarding process for new starters
  • Ensure briefing, planning and finance processes are strictly adhered to by the team
Developing our Product
  • Develop roadmaps for the Digital product, to differentiate and future proof our offering
  • Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
  • Contribute and lead aspects of New Business, as well as upselling and cross-selling of services and capabilities to your client portfolio alongside your BD.
  • Contribute to the New Business process by creating templates and resources usable in all pitches
Ensuring our Profitability
  • Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to BD
  • Support and deliver new business pitches when requested by leadership
  • Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams


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