Sales Activation Specialist

4 months ago

London, United Kingdom The Marketing Practice Full time

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re pretty good at sales activation. We get brilliant results and win awards for TMP. That’s why as a department, we’re growing. With growth comes opportunity, and this role will take a central part in delivering the success our clients are looking for when they work with The Marketing Practice. You will be experienced in outbound Sales Activation programmes, with a keen understanding of what it takes to be successful. You will also understand inbound Sales Activation and ways to optimise performance and make the most of your time to get the best possible outcomes. This role is focused on prospecting activity, balancing phone activity with 1:1 emails and the use of LinkedIn Sales Navigator for outreach. 

What you will do

As a Sales Activation Specialist at TMP, you will be at the forefront of our Sales Activation efforts. You will report to a Delivery Manager or a Sales Activation Team Lead and play a critical role in reaching out on behalf of clients, their partners and, at times, existing customers of TMP's clients via phone, email and LinkedIn to promote their offerings, qualify inbound responses, generate event attendees or gather key intelligence. Due to the nature of our services, it is likely that you may work for multiple clients during your tenure with the company and will be expected to be able to engage with them meaningfully when required. Outreach: Conduct outbound calls, send 1:1 emails and utilise LinkedIn to engage with selected prospects, enriching your data by gathering referrals and researching additional contacts, and following provided guides and best practices, to promote our clients’ services. 

Key Responsibilities

  • Pipeline Generation: Identify and qualify opportunities through effective communication, ensuring that they meet the established criteria, nurturing them to the point that they are ready to engage. 
  • Data Collection and enrichment: Accurately collect and record relevant data and information from calls, emails and LinkedIn, within the client’s program database, using the appropriate outcomes and maintaining a high level of data integrity. 
  • Client Engagement: Engage in professional conversations with clients to provide feedback and updates on their campaign, as requested. 
  • Quality Assurance: Adhere to established quality standards and regulations in telemarketing calls and email, ensuring a high level of quality. 
  • Product Knowledge: Maintain a strong understanding of our clients’ services, staying informed about industry trends and the needs of relevant industries and functions. 
  • Team Collaboration: Collaborate with team members, share insights and best practices, and support team goals. 

Requirements

Who you are:

  • Previous experience in sales, preferably in a B2B or technology-focused environment. 
  • Excellent communication and interpersonal skills. 
  • Ability to follow call guides and best practices while maintaining a natural and engaging conversation. 
  • Results-oriented with a commitment to meeting and exceeding Sales Activation targets. 
  • Basic computer skills for data entry and using CRM software. 
  • Strong problem-solving abilities and a proactive approach to challenges 

What you will need:

  • At least three years’ experience of working in complex B2B business development 
  • Proven track record for delivering successful prospecting campaigns. 
  • Proficient with using CRM platforms (such as Salesforce). 
  • Proficient with IT including Word, Excel, PowerPoint and Outlook. 
  • Experience using LinkedIn and ideally Sales Navigator  

Benefits

What we offer in return:

  • Generous and flexible holiday allowance (“Plentiful PTO”) 
  • Shutdown between Christmas and New Year 
  • Private healthcare and dental insurance  
  • Group income protection 
  • Salary sacrifice pension scheme and support on financial health through our pension provider
  • Access to Unmind, our wellbeing platform
  • Parental leave – primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months 
  • Use our portal to access discounts and cashback at plenty of retailers
  • Cycle to work scheme
  • Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions
  • Employee focus group, Social Impact, and MOSAIC team supporting our diversity and inclusion commitments
  • Team, office, and regional socials
  • Great growth opportunities (our CEO and other senior team members started here in entry-level positions)

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.

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