Data Activation Specialist
2 days ago
Michael Kors is seeking a highly skilled Data Activation Specialist to join our London office. The successful candidate will have the opportunity to work with cutting-edge technology, leveraging customer data to drive personalized marketing campaigns.
About UsWe are a leading fashion brand committed to making all employees and customers #FeelGreat. Our purpose is to create a diverse and inclusive workplace where everyone feels valued and empowered to succeed.
Job DescriptionThe Data Activation Specialist will be responsible for:
- Leveraging customer data to design and execute targeted marketing campaigns
- Working closely with Marketing partners to develop campaign strategies and align on testing methodology
- Becoming a super user of our new Customer Data Platform (CDP)
- Transitioning existing customer marketing lists to the CDP platform
- Managing the execution of campaign strategies within the CDP
- Creating and maintaining naming conventions and taxonomies for segments
- Preparing customer data for use in marketing channels such as email, Facebook, and Google, ensuring accuracy and compliance
- Becoming a subject matter expert on leveraging customer data for activations and maintaining a strong understanding of data capabilities and infrastructure
- Suggesting improvements to the data included in the CDP
- Analyzing data to identify and define audiences for marketing campaigns
To be successful in this role, you will need:
- Hands-on experience working with customer data in a CDP, including creating data selections for marketing purposes
- Excellent numerical and data analysis skills
- Advanced proficiency in Excel
- Some knowledge of SQL and/or R is welcome, but training can be provided
- Strong planning and governance skills
- Understanding of GDPR compliance
- In-depth knowledge and experience of report building and maintenance, with a knowledge of Tableau and advantage
- Ability to translate data concepts across business-focused and technology-based colleagues
- Strong project execution capabilities, including attention to detail and ability to define timelines
As a Data Activation Specialist at Michael Kors, you can expect:
- A competitive salary of £60,000 - £80,000 per annum, depending on experience
- A comprehensive benefits package, including cross-brand discount, exclusive employee sales, paid parental leave, generous holiday schedule, and more
- Opportunities for professional growth and development within our dynamic team
- A collaborative and inclusive work environment that values diversity and creativity
If you are passionate about data-driven marketing and want to join a leading fashion brand, please submit your application, including your resume and a cover letter outlining your relevant experience and qualifications.
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