Senior Brand Marketing Manager

Role: Senior Brand Marketing Manager

Department: Marketing

Contract: Full-Time, Permanent

Location: Havant, Hampshire, PO9 1QJ

Working Arrangements: Hybrid Working (3 days per week office based)

About us

Who are we?

For over 30 years, we’ve travelled, we’ve laughed, we’ve grown. We believe life is for living and more fun with those we love. Our purpose is to bring positivity to our customers lives through the clothes we make, the things we do and the values we have.

We are Made for Life. Trusted quality. Sustainably sourced. Proud to be a B Corp™.

Equality and inclusion isn’t an aspiration but the standard. We promote and drive equality within our workforce to ignite an inclusive foundation for us all to build from and truly connect with our customers, colleagues, and communities alike. You play a key part in creating an environment free of prejudice, racism, sexism, harassment, bullying and any other form of marginalisation in our workplaces.

Role Summary

As Senior Brand Marketing Manager, you will be passionate about the brand and obsessed with the customer. You will be accountable for the creation and execution of the multichannel marketing calendar and will be responsible for everything: high-level campaign conception to the delivery of marketing content across channels. You will thrive in a fast-paced working environment and be able to turn your hand to anything, whether it’s creating a TikTok reel, coming up with stand-out marketing copy lines, or planning a full season of marketing activity across online and offline channels.

Role Responsibilities

• Devise, manage and deliver seasonal marketing calendar, taking into account brand campaign, customer mindset & moments as well as product and trading activity
• Collaborate with the Head of Creative and Studio & Location Manager to own all seasonal marketing campaigns, bringing our brand DNA to life and driving customer reach, retention, and acquisition.
• Co-ordinate & deliver impactful & effective marketing activity, on time and within budget across all channels including web, email, social and POS content, working with the Content, Ecomm and Retail Ops teams to ensure optimal execution
• React to trade performance, working at pace to deliver new activity across channels to optimise performance
• Work with the Social Media Manager to devise and execute the social media strategy, with clear objectives & KPIs for each channel including Facebook, Instagram, TikTok and Pinterest
• Build a highly engaged and fast-growing community of brand advocates that align with the FatFace brand DNA and values
• Alongside the Social Media & PR Manager, work with external PR agency to devise & execute an engaging PR strategy (including live events) that gets everyone talking about our brand, our product & our values
• Inspire and develop a brand marketing team, including content, copy, social and PR to drive a vibrant, creative culture championing continuous improvement and innovation across every touchpoint
• Be a complete brand advocate, leading by example and working with all teams across the business to ensure everything we do is on brand
• Understand the brand’s growth ambitions and use customer insight to ensure we are constantly connecting with our customers
• Set clear objectives and KPIs for each marketing initiative and use these results to review and revise content with a focus on constant evolution and innovation
• Align self to companies social and environmental mission and champion any actions that you can directly impact at all times.

Skills and Experience

• Significant marketing experience with bundles of creative and copy ideas
• Bursting with ideas, whether for big campaigns, concepts, or small improvements, with an ability to achieve consistent, high-quality results.
• Proven track record of executing a marketing calendar with a pro-active, hands on approach
• Experience in brand marketing, knowing how to translate brand DNA, values and seasonal content across channels to engage customers most effectively
• Ability to work in a fast-paced environment and turn your hand to support any function required to drive trading activity and turn brand and product messaging into customer facing content
• Ability to lead all aspects of projects, conception to execution with a keen eye for detail
• Knowledge of how digital platforms work to build growth and engagement including experience on building a highly engaged social community
• A history of building high-performing teams with an energetic, innovative, and enthusiastic approach
• Ability to manage multiple projects at one time and work to tight deadlines and budgets
• Strong team player, able to work cross-functionally & build internal & external relationships as well as work on own initiative

Role Competencies

Strategic Leadership and Vision

• Ability to devise and manage seasonal marketing calendars, considering brand campaigns, customer mindset, product, and trading activities.
• Expertise in owning marketing campaigns; concept to multichannel execution, ensuring alignment with brand DNA and driving customer reach, retention, and acquisition.

Creative and Content Development

• Proficient in creating impactful and effective marketing activities across various channels, including web, email, social, and POS content.
• Skilled in generating creative ideas for big campaigns, marketing copy, and social media content, with a hands-on approach to execution.

Agility and Responsiveness

• Ability to react to trade performance swiftly and deliver new activities across channels to optimize performance.
• Proficiency in setting clear objectives and KPIs for each marketing initiative, using results to review and revise content continuously.

Community and Relationship Building

• Experience in building and engaging a fast-growing community of brand advocates aligned with brand DNA and values.
• Skilled in working with external PR agencies to devise and execute PR strategies, including live events that enhance brand visibility.

Team Leadership and Development

• Strong leadership skills to inspire and develop a brand marketing team, fostering a vibrant and creative culture.
• Ability to build high-performing teams, promoting continuous improvement and innovation across all touchpoints.

Brand Advocacy and Integration

• Complete brand advocate, leading by example and ensuring all activities are on brand.
• Proficiency in using customer insights to connect with customers and support the brand’s growth ambitions.

Project Management and Execution

• Proven track record in managing multiple projects simultaneously, meeting tight deadlines and budgets.
• Strong organizational skills with a keen eye for detail, ensuring high-quality results consistently.

Key Contacts and Relationships:

Internal Contacts:

• Head of Creative: Collaboration on seasonal marketing campaigns.
• Studio & Location Manager: Coordination for campaign execution.
• Content, Ecomm, and Retail Ops Teams: Collaboration to ensure optimal execution of marketing activities.
• Social Media Manager: Coordination on social media strategy and objectives.
• Social Media & PR Manager: Joint efforts on PR strategy and community building.

External Contacts:

• PR Agency: Collaboration to devise and execute PR strategies, including live events.
• Brand Advocates and Community: Engagement and relationship building to promote brand values and DNA.

Accountable for Resources:

Marketing Calendar:

• Responsible for devising, managing, and delivering the seasonal marketing calendar.

Seasonal Marketing Campaigns:

• Ownership of all seasonal marketing campaigns; concept to multichannel execution.

Marketing Activities:

• Coordination and delivery of marketing activities across all channels, ensuring optimal execution.

Social Media Strategy:

• Development and execution of social media strategies with clear objectives and KPIs for each channel.

Brand Marketing Team:

• Inspiration and development of the brand marketing team, including content, copy, social, and PR.

FatFace Benefits:

• 25 days holiday plus bank holidays
• Perkbox our online platform - day one access (this includes amazing online discounts, home workouts, wellbeing content, popular brand discounts etc.)
• THRIVE – Our learning management system- day one access with 1000’s of pieces of learning.
• Dental Insurance (employee funded)
• Pension scheme
• EAP support around the clock- UNUM/Retail Trust/ Fashion Textiles Support
• Critical illness/Death in service for Salaried staff
• Sick pay allowances
• O2 phone discount
• Eye Tests/contributions to glasses
• Sabbatical leave in line with service
• Enhanced Family Friendly policies i.e. Maternity Leave
• Refer a friend scheme.