Social Media Manager

Role: Social Media Manager

Department: Marketing

Reports to: Senior Marketing Manager

Contract: Full-Time, Permanent

Location: Havant, Hampshire, PO9 1QJ

Working Arrangements: Hybrid Working (3 days per week office based)

About us

Who are we?

For over 30 years, we’ve travelled, we’ve laughed, we’ve grown. We believe life is for living and more fun with those we love. Our purpose is to bring positivity to our customers lives through the clothes we make, the things we do and the values we have.

We are Made for Life. Trusted quality. Sustainably sourced. Proud to be a B Corp™.

Equality and inclusion isn’t an aspiration but the standard. We promote and drive equality within our workforce to ignite an inclusive foundation for us all to build from and truly connect with our customers, colleagues, and communities alike. You play a key part in creating an environment free of prejudice, racism, sexism, harassment, bullying and any other form of marginalisation in our workplaces.

Role Responsibilities

• Reporting into the Senior Brand Marketing Manager, lead the development and execution of a cohesive global social media strategy aligned with the company’s brand vision, values, and business goals across key platforms including but not limited to Instagram/Facebook/TikTok/Pinterest/LinkedIn
• Define each social channel’s target audience and tailor content strategies to reach and engage these segments effectively in line with business and brand strategy.
• Work with the Senior Brand Marketing Manager to develop a content calendar that aligns with marketing campaigns, product launches, and seasonal and platform trends.
• Work with internal Creative Team to oversee the creation of high-quality, engaging, and on-brand content for all social media platforms (including video content and Reels)
• Identify and build relationships with relevant content creators, influencers, brand ambassadors, and strategic competition/brand partners.
• Manage content creator campaigns and collaborations to amplify brand reach and credibility.
• Work closely with Paid Social & Affiliate channel owners to align on a joined-up strategy.
• Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries.
• Work with external PR agency to devise, plan, and execute clear PR strategy including calendar of live press and influencer events.
• Set up and manage new social profiles aligned with business growth opportunities, with clear targets to drive brand awareness and reach.
• Monitor, analyse, and report on social media performance and use this insight to shape future ideas.
• Identify key social media trends, platform updates, insights, and innovations to keep the brand at the forefront of the industry.
• Inspire and develop a social & PR team to drive a vibrant, innovative, and creative culture.
• Align self to companies social and environmental mission and champion any actions that you can directly impact at all times.

Skills and Experience

• Previous social media marketing experience with bundles of creative ideas
• A complete social native with an unrelieved passion for social media channels and an excellent understanding of the unique intricacies of each channel
• Proven experience devising and executing brand social media & influencer strategy on time and within budget.
• PR experience of how to bring brand and product messaging and initiatives to life through print, digital and live events.
• Bursting with ideas, from big campaigns & concepts to small improvements with an ability to achieve consistent, high-quality results.
• Proven experience of content creation across social channels including Reels and videos and not afraid to get in front of the camera when required.
• Strong organisational skills with the ability to plan and manage multiple projects and prioritise workload, with excellent attention to detail.
• An ability to create and execute activity with a clear objective in mind – whether that be reach, customer acquisition or community conversation.
• An ability to analyse data to produce insight reports.
• Strong team player, able to work cross-functionally & build internal & external relationships.
• Excellent people management skills – able to lead a team and give direction with passion and enthusiasm.

Role Competencies

Strategic Vision and Alignment

• Ability to develop and execute a global social media strategy that aligns with the company's brand vision, values, and business goals.
• Proficiency in defining target audiences for various social channels and tailoring content strategies to engage these segments effectively.

Creative Content Development

• Skilled in overseeing the creation of high-quality, engaging, and on-brand content across social media platforms.
• Experience in content creation, including videos and Reels, with a willingness to appear on camera when necessary.

Influencer and Partner Relations

• Expertise in identifying and building relationships with content creators, influencers, brand ambassadors, and strategic partners.
• Ability to manage content creator campaigns and collaborations to enhance brand reach and credibility.

Community Engagement and Management

• Proven ability to foster and maintain a strong online community through active engagement and customer interaction.
• Capability to set up and manage new social profiles, driving brand awareness and reach.

Analytical and Insight-Driven

• Competence in monitoring, analysing, and reporting on social media performance to inform future strategies.
• Ability to identify key social media trends, platform updates, and innovations to keep the brand at the industry's forefront.

Leadership and Team Development

• Strong leadership skills to inspire and develop a social & PR team, fostering a creative and innovative culture.
• Excellent people management skills, with the ability to lead a team and provide direction with passion and enthusiasm.

Organizational Excellence

• Strong organizational skills with the ability to plan, manage multiple projects, and prioritize workload effectively.
• Attention to detail and ability to execute activities with clear objectives in mind, such as reach, customer acquisition, or community engagement.

Key Contacts and Relationships:

Internal Contacts:

• Senior Brand Marketing Manager: Direct report, strategic alignment, and performance reviews.
• Creative Team: Collaboration for content creation and campaign execution.
• Paid Social & Affiliate Channel Owners: Coordination for a unified strategy and campaign alignment.
• Social & PR Team: Leadership, development, and day-to-day management.

External Contacts:

• Content Creators and Influencers: Building relationships, managing campaigns, and collaborations.
• Brand Ambassadors: Strategic partnerships and promotional activities.
• External PR Agency: Planning and executing PR strategies, including live press and influencer events.
• Platform Representatives (Instagram, Facebook, TikTok, Pinterest, LinkedIn): Keeping updated with platform changes and opportunities.

Accountable for Resources:

• Brand Social Media
• Direct Reports – Social Media Executives

FatFace Benefits:

• 25 days holiday plus bank holidays
• Perkbox our online platform day one access (this includes amazing online discounts, home workouts, wellbeing content, popular brand discounts etc.)
• THRIVE – Our learning management system- day one access with 1000’s of pieces of learning.
• Dental Insurance (employee funded)
• Pension scheme
• EAP support around the clock- UNUM/Retail Trust/ Fashion Textiles Support
• Critical illness/Death in service for Salaried staff
• Sick pay allowances
• O2 phone discount
• Eye Tests/contributions to glasses
• Sabbatical leave in line with service
• Enhanced Family Friendly policies i.e. Maternity Leave
• Refer a friend scheme.