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Digital Marketing Manager
1 month ago
Digital Marketer - Restaurant Marketing Agency
Job Summary:
We are looking for a dynamic and results-driven digital marketer to join our team. The ideal candidate will have a solid background in digital marketing, ideally within the restaurant industry (but not essential). This role requires proficiency in social media advertising, Google Ads, email marketing and basic content creation. The Digital Marketing Specialist will develop and execute marketing campaigns to enhance our clients' online presence and drive customer engagement.
Key Responsibilities:
- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans tailored to the restaurant industry.
- Social Media Ads: Create and oversee paid social media ad campaigns, including Facebook and Instagram.
- PPC Campaigns: Manage Google PPC campaigns to drive targeted traffic and conversions.
- Email Marketing: Create and manage email marketing campaigns, including promotional offers, and automated email sequences.
- Content Creation: Develop eye-catching content for paid ad campaigns ensuring all content aligns with clients' brand voice and marketing goals.
- Analytics and Reporting: Monitor, analyse, and report on the performance of all digital marketing campaigns. Use data-driven insights to refine strategies and improve results.
- Client Communication: Maintain regular communication with clients to discuss campaign performance, provide updates, and recommend new strategies.
- Onboarding Clients: Setting up client accounts covering social pages and ad accounts as well as setup of tracking such as Pixel, G-Tag and Conversions.
Qualifications:
- Experience: 2+ years of experience in digital marketing, preferably within the restaurant or hospitality industry.
- Skills: Proficient in social media platforms, Meta Ads Manager, Google Ads, and email marketing tools (Mailchimp), Google Analytics Excellent copywriting skills. Basic video , photo and graphics editing skills. Excellent written and verbal communication skills. Creative thinker with the ability to generate innovative marketing ideas. Detail-oriented with strong organisational and project management skills. Ability to work independently and as part of a team in a fast-paced environment.
Job Types: Full-time, Permanent
Schedule: Monday to Friday
Ability to Commute/Relocate: Bedford: Reliably commute or plan to relocate before starting work (preferred)
Experience:
- Digital marketing: 2+ years (preferred)
- Meta Ads Manager: 1+ year (required)
- Google PPC Management: 1+ year (required)
- Email Marketing: 1 year (preferred)
- Copywriting: 1 year (preferred)
- Graphic design: 1 year (preferred)
- Video editing: 1 year (preferred)
Pay: £25K-30K