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Direct Marketing Manager

1 month ago

UK, UK, United Kingdom Zachary Daniels Full time

Direct Marketing Manager | Leeds | Hybrid | 4 days a week in the office | Retail Brand


We are currently working with one of our partners in retail space as they search for a new Direct Marketing Manager to join their team. This is an exciting area of the business where you will look after all of the planning and execution of our paper marketing activity, developing results-orientated marketing plans as well as maximising the health and understanding of our customer database to help drive the business forwards.


You will join a team of 20+ in marketing so a fantastic team to join with plenty of learning, development and progression opportunities as well as a great social scene


Direct Marketing Manager - What you'll be doing:


  • Understanding what is happening with the customer database, to advise on strategies
  • Working alongside the ecommerce team to develop a coherent online and offline strategy that minimises budget, whilst maximising customer activation and order frequency.
  • Working with our data partner to inform our planning strategy.
  • Developing a mailing plan for each season aimed at maximising results and file size within agreed allowable contributions.
  • Managing the paper critical path, our cold list programme, working with various partners.
  • Working with our data partner to accurately brief the requirements for each drop, ensuring accuracy and timeliness of supply of data to the mailing house
  • Working with the creative studio to ensure that they are clear about formats, timings and versions.
  • Working with the printer on paper volumes, versions, and digital proofing
  • Working with the paper supplier on negotiating paper prices and ensuring timely delivery of paper to printers.
  • Working with the mailing house to ensure the correctness of the lasering and mailing process.
  • Working with the postal provider, confirming projected volumes, checking handover reports and minimising costs.
  • Working with the warehouse and call centre to keep them informed, including when there are land issues that will affect order levels.
  • Effectively managing samples and seeds, budgets and costs.
  • Understanding what is working and what isn't and informing future drops.
  • Working with the Financial Director and Marketing Director at key budgeting times.
  • Briefing the creative studio on book versions


Direct Marketing Manager - Skills/ Experience needed:


You will have a solid understanding of direct marketing processes and analytics, an excellent grasp of customer database methodology and CRM programmes and strong numerical and analytical skills - with emphasis on results measurement and response forecasting.


You should be able to fully utilise the relevant IT support systems, and to be conversant with standard business desktop applications, especially Excel and PowerPoint, a good understanding of GDPR and strong interpersonal skills with the ability to communicate with senior managers.

Please apply today so you can become the new Direct Marketing Manager for this innovative and dynamic brand


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