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Event Marketing Manager
1 month ago
A top-tier, London based company is seeking an Events Marketing Manager to join their Healthcare portfolio. It's a growing team (we've placed three people with them this year, and they're all still there an enjoying it), and looking to add another
The Role
We’re seeking someone who continually seeks to achieve greater results from the events they own. Using the full marketing mix and working with other teams (delegate and sponsorship sales teams), to create a singular goal to increase the lead generation, the conversion rate, and direct revenue.
Responsibilities
- Email marketing, alongside data segmentation
- Lead the data process coming from key stakeholders
- Budgeting
- Analysis of the campaign
- Leverage affiliate marketing through speakers, sponsors, media partners and associations
- Drive the social media
- Public Relations
- You will also be expected to:
- Help with guide and lead the new starters
- On behalf of the marketing function, will be part of cross business projects.
A successful candidate will be able to demonstrate:
- 3+ years’ experience in a direct marketing role in conferences or exhibitions (ideally with Healthcare industry exp)
- A proven track record of successfully running your own marketing campaigns
- Ability to carry out marketing plans independently
- Effective time management and prioritisation of short and long-term projects
- Strong communication skills, both verbal and written
- Able to apply copywriting principles to external marketing communications
- Able to conduct robust data analysis to inform the direction of their marketing campaigns
- Able to provide manager and project teams with detailed feedback
- Excitement about driving commercial results through marketing
- Understand the mission and values of the department and organisation
- Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics, Google Adwords
Reach out to find out more
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