Event Marketing Specialist

4 weeks ago

UK, UK, United Kingdom Reveal Media Full time

Job Title: Event Marketing Specialist

Department: Marketing

Location: Hampton Wick/Hybrid

Level: Individual Contributor

Reports To: Head of Marketing

Contract Type: Permanent and Full-time

Contracted Hours/Days: 37.5 hours per week


About Us


At Reveal, passion meets purpose. Our body-worn video solutions are more than just technology; they're a testament to our commitment to safety, innovation and change. Rooted in Europe, we've become a trusted ally for many police forces, local authorities, retailers and private organisations; helping to pioneer and drive the application of body-worn video in settings and geographies where we can see exciting potential. With an influence spanning over 40 countries, our mission to make a positive impact continues to gain momentum.


Purpose

The overall purpose of this role is to:


· Lead and manage all global events, including webinars, tradeshows, exhibitions and conferences.

· Generate new leads or advance existing prospects and customer relationships in line with agreed KPI’s.

· Manage the event programme in line with strategic needs, defining event objectives, event content and audience generation strategy to deliver agreed KPIs.

· Manage event attendance and logistics.

· Define and work with marketing team members to execute an optimal mix of pre and post event marketing activity, to ensure success against the objectives.

Your Responsibilities

· Driving audiences to events using the optimum range of channel activity, applying lessons learned from previous events, to meet KPIs and targets, which may include pre-arranged event meetings, stand visitors and/or webinar registrations.


· Planning the event calendar and project planning the execution of virtual and physical events, in key markets, including webinars, trade shows, exhibitions, conferences,

customer user groups, and other innovative online formats, and encompassing the content and messaging, audience generation, format/presence, pre- and post-event communications, logistics and evaluation.


· Partnering with Sales and Marketing to execute on account engagement strategy to generate new business pipeline and accelerating existing opportunities with events.


· Managing day-to-day requirements and deadlines, including working with stakeholders and suppliers to ensure marketing events are executed to the expected quality.


· Contributing to the quarterly and annual integrated marketing plans for target regions and verticals across marketing channels.


· Proactively engaging with the Sales teams to co-ordinate, communicate and optimise the impact of events, leveraging professional networks to meet the audience generation targets.


· Working closely with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil KPIs.


· Evaluating, selecting and managing vendors that contribute to event demand creation programs, including event organisers, event suppliers, local media publishers and agencies.


· Monitoring and reporting on results of events, and analyse results to shape future event selection and planning.


· Keeping ahead of industry trends and event developments to ensure Reveal is maximising all event marketing opportunities.


Your Qualifications, Technical Skills and Experience

Essential


· 3+ years experience of running successful events marketing programmes, including virtual and physical events

· Demonstrable experience and evidence of generating audiences for events

· Experience of project managing fully global marketing events programmes (UK, EU, USA, APAC).


Desirable


· Proficient working with international vendors and teams

· Good working knowledge of Salesforce and Pardot.


Your Personal Skills and Attributes

· Excellent project management and time management skills

· High drive, ambition and energy

· Excellent verbal and written communication skills

· High standards with a quality-first approach

· Adept to change and thrives in a fast-paced environment

· Good attention to detail

· Ablity to work to tight deadlines.


This job description is not intended to be an exhaustive list of duties and responsibilities. You may be expected to perform different tasks as the needs of the business and your role evolve. Your job description will be reviewed and updated accordingly.


Working at Reveal


Joining Reveal Media isn't just about taking on a job—it's about being part of a family that champions change. We combine our passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward-thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, we ensure that while you're taking care of our mission, we're taking care of you.


Your Benefits

Ø Private Medical Insurance: Your health matters, and we've got you covered.

Ø Birthday Off: Celebrate your day your way – it’s on us.

Ø Holiday Purchase: Need more downtime? Purchase up to an additional 5 days of holiday.

Ø Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.

Ø Time for You: We value your personal time. That’s why we aim to finish work at 2pm on Fridays.

Ø Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.

Ø Pension: Plan for tomorrow with our pension scheme via NEST.

Our Green Initiatives

Our commitment to a greener future isn’t just words – we take it seriously. As a result, we have set ourselves the ambitious goal of reducing our energy, carbon, and waste footprint to zero. We continuously review our operations against our sustainability goals and all our company cars are electric. We believe in investing in companies working towards a cleaner and greener future and we also reward any employee who uses or switches to using green energy …… because every step, big or small, contributes to significant change.


We are committed to embracing diversity and building an inclusive culture where all employees are valued, respected and listened to. All applicants to Reveal will receive equal treatment regardless of

age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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