Marketing Manager

2 weeks ago


UK, UK, United Kingdom Oscar Full time

Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k + 10% Bonus


Role: Marketing Manager

Reporting to: Head of Events and Head of Marketing

Package: £55,000 + 10% Bonus

Location: Fully UK Remote


The Company


Oscar Digital are working with a dynamic and innovative media and event company known for creating unforgettable B2B experiences. With a track record of delivering high-impact events, they connect businesses, foster innovation, and drive industry growth.

As they embark on a new phase of expansion, fuelled by their recent exceptional growth, they seek a visionary Marketing Manager to help steer a future brimming with potential.


The Role


  • Develop and implement innovative digital marketing strategies to drive database growth and enhance engagement with their digital products.
  • Collaborate with content and product teams to ensure a cohesive marketing approach that promotes our independent and commercial offerings effectively.
  • Analyse and optimise marketing campaigns and channels to increase reach, engagement, and conversions.
  • Utilise data-driven insights to identify trends, opportunities, and challenges in growing the database in both quantity and quality, adjusting strategies accordingly.
  • Foster relationships with key industry partners and stakeholders to amplify content reach and drive audience growth.
  • Increase engagement levels across all digital media products from independent content consumption, to webinar registration, to virtual roundtable attendance.
  • Website content creation: improving data capture and lead generation for new audience, creating best-in-class landing pages.
  • Work with the Editor-in-Chief to ensure editorial content is effectively marketed to acquire new audience members and build strong engagement with the existing community. This is a critical role to build the right database for our business.
  • Work with the Head of Content to deliver the content marketing campaigns to achieve audience and leads for our digital commercial partners.
  • Support process with the Customer Success team to manage client expectations and consistently exceed campaign performance.
  • Drive customer engagement and conversion through insightful data analysis and customer journey mapping.
  • Streamline processes, foster innovation, and ensure marketing excellence.
  • Developed management and execution of social requirements for digital media.
  • Set up, manage, and optimise paid advertising campaigns on platforms such as Google Ads (PPC), and LinkedIn. Analyse performance metrics and adjust strategies to maximise ROI.
  • Work with design, copywriting, marketing, sales, and external agency teams to deliver engaging content and robust campaigns.
  • Manage a marketing budget and accurately track spend and projections for budgeting & forecasting.


Requirements


  • Demonstrable experience in B2B digital marketing, with a focus on audience growth and engagement.
  • Strong analytical skills, with the ability to interpret data and make informed decisions to optimise marketing efforts.
  • Creative thinker with a passion for developing and executing innovative marketing strategies.
  • Excellent communication and collaboration skills, capable of working closely with cross-functional teams to achieve business objectives.
  • Excellent Database Management skills utilising monitoring tools and optimising database performance.


If you are a marketing specialist with 4+ years of experience in B2B, focused on audience growth and retention ideally in an online events environment, apply today


Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k + 10% Bonus


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