Senior Media Buyer

3 weeks ago

UK, UK, United Kingdom Maneuver Marketing Full time

About Us

Maneuver Marketing is dedicated to building, operating and scaling brands.


In 5 years, we grew our own health and wellness brand from $0 to USD$150M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products. This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific’s High-Growth Companies in 2023 and ranking us 25th in 2024. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 fastest-growing companies in Singapore.


Overview of the role

As a Senior Media Buyer this person will be responsible to grow customer acquisition at first-order breakeven, with two areas of focus:

  • New hero product
  • International English-speaking markets for existing and new products


Responsibilities


Strategic Project Management

  • Research to develop a deep understanding and perspective of the structural opportunities or gaps within an area of focus. This includes the customers, business, products, and competitors.
  • Analyze the research findings, brainstorm ideas, and prioritize among the ideas to tackle the most critical bottlenecks that will create short-term and long-term value for the business.
  • Create a quarterly game plan to lead each project team to execute the ideas well.
  • Allocate the right resources throughout the project to achieve the goal.
  • Operate with urgency to achieve milestones on or ahead of time.
  • This involves applying timeless frameworks such as the 4 levels of ownership, ICE, Theory of Constraints, First 100 Days, and more.

Learning & Expanding Perspectives

  • Learn new insights and ways of doing things from brand operators who have "been there, done that", including industry outsiders and other successful business operators, especially if they are superior to our current approaches and they can produce new breakthroughs.
  • Adapt working principles to our unique business model and considerations.

Media Planning & Account Structure

  • Activate relevant media buying levers to produce and improve project results. This includes but is not limited to account structure, ad test methodologies, ad scaling methodologies, and technical media buying features like bid strategies.

Marketing Leverage

  • Set up workflows to organize the team to work effectively together - including but not limited to copywriters, digital designers, and video editors to achieve new breakthroughs.
  • Explore new tools methodically both in terms of evergreen marketing principles and softwares to create new breakthroughs - this can include but is not limited to AI tools, new concepts, storytelling formats, direct response copywriting frameworks and principles, and more.
  • Focus on the bottlenecks relentlessly to achieve new breakthroughs - avoid being pigeonholed in either ads or media buying, without investing efforts to improve other components such as pricing, offer, positioning, checkouts and upsells.

Team Management

  • Train media buyers to align media buying practices (e.g. for ASC campaigns)
  • Train media buyers to make use of tools such as Supermetrics to empower them to become more effective implementers
  • Coach media buyers on how to allocate their time, improve their media buying skills, and other areas where you have a higher level of expertise than them
  • Coach relevant team members on higher-level thinking skills
  • Collaborate effectively with relevant team members

Performance Analysis & Optimization

  • Apply data analytical thinking skills like metric pairs and systems thinking to diagnose the real problems correctly.
  • Utilize data and analytics tools like Facebook Ads dashboard, Meta Analytics, Microsoft Clarity, and 3rd party tools like Hyros, and Varos to monitor campaign performance, identify trends, and extract actionable insights.
  • Use these insights to make data-driven iterations in any performance lever.

Measurement and Reporting

  • Familiarity with Google Sheets (including formulas like vlookups and features like pivot tables), Supermetrics, and at least one heatmap tool is compulsory.
  • Sets up measurement frameworks to measure and prove incremental value created from marketing activities. This can include lift/holdout testing or other techniques that may be relevant.
  • Sets up reports to track marketing performance and reflect the progress we're making.
  • Makes use of the report in a strategic and meaningful way to impact project management and strategy.



Requirements


You are a great fit if you are/have

  • At least 3 to 5 years of relevant experience working with DTC brands as a media buyer.
  • Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to be build something together with like-minded people.
  • Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
  • Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
  • Strong media buying skills - experience managing and scaling 5 to 6 figures in ad budget a day profitably, experimenting with different campaign structures, influencer whitelisting, and manual bid strategies.
  • Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable
  • Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines
  • Other important soft skills - resourcefulness, organization, independent, problem-solver
  • Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills


Work Arrangement

  • This is a full-time position with a remote work arrangement
  • We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone
  • Preferably time zones are between GMT and GMT+13.

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