Senior Social Media Campaign Manager

4 weeks ago


UK, UK, United Kingdom Finitas Full time

Senior Social Media Campaign Manager - SaaS

London – hybrid role (3 day in the office)

Salary – up to £65,000


Our client is the premier global provider of post-purchase customer experience software, revolutionizing the way brands engage with their customers. This is a newly created role for a Senior Social Media Campaign Manager.


Reporting directly to the CMO, also based in London, you will be responsible for Manage and oversee social media accounts across multiple platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to be better than their competition.


The role will be to develop and execute a comprehensive social media strategy that aligns with overall marketing and business goals to drive significant growth in their LinkedIn follower base over the next 12 months.


Responsibilities:

  • Collaborate with our in-house Design team to create and curate engaging social media content, including podcasts, images, videos, and interactive elements.
  • Stay up-to-date on the latest social media trends, best practices and AI innovation on social.
  • Analyze social media performance metrics and use insights to optimize campaigns and content strategy.
  • Collaborate with marketing colleagues to ensure consistency across all campaigns.
  • Develop and maintain relationships with key social media influencers.
  • Respond to comments and messages from followers in a timely and professional manner.
  • Track industry trends and identify opportunities to leverage social media for thought leadership.
  • Manage and oversee our employee advocacy program


Skills:

  • Minimum 5 years of experience in B2B social media marketing
  • Strong understanding of social media platforms specifically LinkedIn
  • Excellent content creation skills, with the ability to write compelling copy, capture engaging visuals, and leverage video effectively.
  • Experience with social media analytics and reporting tools.
  • Data-driven approach with a focus on measuring and optimizing social media performance.



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