Senior Social Media Campaign Manager

1 month ago

London UK, UK, United Kingdom Finitas Full time

Do you have a passion for social media and a knack for building brand communities? Are you a data-driven strategist with a proven track record of growing audiences and driving engagement? If so, then we want to hear from you


We are working with a global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs, and optimize the customer experience. We're looking for a Senior Social Media Manager to join the growing team and take the social media presence to the next level.


Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with parcelLab's overall marketing and business goals to drive significant growth in our Linkeidn follower base.
  • Manage and oversee social media accounts across multiple platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to be better than our competition.
  • Collaborate with in-house Design team to create and curate engaging social media content, including podcasts, images, videos, and interactive elements.
  • Manage and oversee employee advocacy program, in collaboration with our employee advocacy partner.
  • Stay up-to-date on the latest social media trends, best practices and AI innovation on social.
  • Analyze social media performance metrics and use insights to optimize campaigns and content strategy.
  • Collaborate with marketing colleagues to ensure consistency across all campaigns.
  • Develop and maintain relationships with key social media influencers.
  • Respond to comments and messages from followers in a timely and professional manner.
  • Track industry trends and identify opportunities to leverage social media for thought leadership.


Qualifications:

  • Minimum 5 years of experience in B2B social media marketing, with a proven track record of success.
  • Strong understanding of social media platforms and their unique audiences.
  • Excellent content creation skills, with the ability to write compelling copy, capture engaging visuals, and leverage video effectively.
  • Experience with social media analytics and reporting tools.
  • Data-driven approach with a focus on measuring and optimizing social media performance.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple priorities.
  • Experience in the B2B software or SaaS industry a plus.
  • This is a London based role with 2-3 days in the office.

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