Portfolio Marketing Manager
2 weeks ago
Are you ready to become a critical part of a dynamic UK Commercial team? We are seeking a highly motivated Portfolio Marketing Manager to join our client's team. This role is pivotal in delivering the 5-year strategic plan focused on revenue growth and profit maximisation.
What They Are Offering:
- Competitive salary package.
- Car allowance.
- Performance-based bonus.
- Opportunity to partner with some of the best brands in the food and beverage industry.
- Flexible remote working environment.
- Career growth and development opportunities.
The Role:
As the Portfolio Marketing Manager, you will report directly to the Commercial Director and will be responsible for managing the company’s product and brand assortment. You will identify growth opportunities within existing categories and explore new 'white space' categories and channels. Your role will also involve managing relationships with key branded partners, ensuring alignment and fostering collaborative growth.
- Manage and optimise the product assortment to maximise distribution and sales.
- Maintain and develop relationships with branded partners.
- Proactively research and scope potential new branded partners.
- Collaborate with partners on NPD programmes for product launches.
- Generate new product offerings based on market intelligence.
- Develop NPD sell documents for the Sales team.
- Own the trade marketing content and strategy.
- Work with the Sales team to optimise trade marketing investment.
- Build and maintain a Trade Marketing toolkit.
- Manage the category database and provide periodic market intelligence reports.
- Use data to build business cases for product portfolio and NPD.
- Provide strategic direction on key product areas.
- Passionate about driving business growth through insight, NPD, and branding.
You:
- Proven experience in shopper marketing, trade marketing, brand management or category marketing within the food and beverage industry.
- Strong analytical skills with the ability to interpret market data and trends.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team in a remote setting.
- Flexibility to travel to the West Midlands office twice a month.
- A proactive, results-driven mindset with a passion for marketing.
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