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Demand Generation Marketing Analyst

4 months ago

London, UK, United Kingdom Salt Full time

Salt is working with the leading cloud accounting tool for small businesses, who are seeking a Freelance Demand Generation Marketing Analyst to focus on optimising demand marketing campaigns.

As a key player in the marketing team, your main role is to optimise accountant-focused marketing campaigns to ensure maximum return on ad spend.


✔ 15-month, day-rate contract

✔ £390 per day, inside IR35

✔ Hybrid working in London


You will:

-- Analyse digital media channel data regularly to provide a comprehensive view of our accountant-focused media and its impact on lead quality

-- Evaluate ROI of online advertising campaigns and assessing the influence of "Above the line" media on lead generation

-- Provide insights to the marketing team to guide media spend optimisation for lead generation

-- Report on marketing and sales KPIs, dissecting performance by campaign and audience

-- Implement digital attribution models for accurate data-driven insights, and develop dashboards to assess cross-channel demand generation effectiveness


You will need:

-- Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative insights

-- Ideally experience in a B2B SaaS environment

-- Experience in experimentation and statistical analysis

-- Familiarity with media planning, programmatic buying, measurement, and audience targeting

-- Proficiency in various marketing channels and their levers, both online and offline, along with knowledge of the ad tech ecosystem

-- Strong stakeholder management and influencing skills

-- Ability to connect multiple data sources to uncover meaningful insights