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Head of Ecommerce

2 months ago

London UK, UK, United Kingdom Veronica De Piante Full time

Who we are

Founded in 2022, Veronica de Piante is a luxury womenswear brand with refined collections of modern tailoring, exquisite knitwear, elegant outerwear and leather - all realised in Italy by multi-generational, family-run factories and mills. With roots in London, New York and Milan, Veronica de Piante is offering its global customers expertly crafted pieces, designed with a sensibility to be passed on in time.


Role overview

We are seeking a tactical and hands-on DtoC ecommerce expert to drive the growth of Veronica De Piante online.


You will manage the daily ecommerce operations and support all aspects of the business online, from the digital strategy to the continual development of our ecommerce site and proposition.


This is a great opportunity for a Senior Marketing Manager looking to take the next step in their career.


Key responsibilities

  • Help define the omni-channel digital marketing strategy.
  • In partnership with the Marketing Director, manage the website and channel content plan; responsible for actioning all content on site and across other channels.
  • Lead end-to-end management of the product life cycle.
  • Manage the freshness of the site ensuring high level of visual merchandising.
  • Manage the PPC agency.
  • Report on web performance (site and marketing); identify, and analyse new opportunities for the brand across all digital channels.
  • Help define and lead project management of site builds and development; drive UX with a view to maximise engagement and conversion.
  • Support and drive part of the budgeting process and planning (at various levels of granularity); track on delivery of all digital channels against the plan.
  • Liaise with the various 3rd parties supporting the development and day-to-day running of the business (PR agency, 3PL, etc.)
  • Track trends and new technologies and assess relevancy for the business
  • Any other duties as required or assigned, in line with the business needs and evolution.


The candidate

  • Up to 5 years experience of managing e-commerce within a luxury brand with a track record in delivering revenue growth.
  • Experience of Platform / CMS is essential and Shopify+ desirable.
  • Highly analytical and data-led in decision making.
  • Expert knowledge of all digital marketing channels and online customer journeys.
  • Ability to work at both an operational as well as strategic level.
  • Strong commercial acumen with budget management capabilities
  • Excellent interpersonal skills; able to work with stakeholders at all levels across the organisation.
  • Strong project management skills combined with problem solving mindset.
  • Keen eye for detail and strong visual sensibility is desirable.
  • Strong copywriting and editing skills are desirable.
  • Thrive in a fast-paced environment, excited to join a luxury brand and take it from start-up to scale-up.