Head of Paid Social

2 weeks ago


UK, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Head of Paid Social

Location: Manchester

Employment Type: Full-Time

Experience: Minimum 4 Years

Salary: Competitive, Based on Experience


About Us

We are a leading digital agency based in Manchester, with an exciting portfolio of clients spanning various sectors, including eCommerce, retail, and beyond. We pride ourselves on delivering innovative, data-driven strategies that help our clients grow and succeed in their industries. As we expand, we are looking for a dynamic Head of Paid Social to join our team and lead the growth of our paid social division.


Key Responsibilities:

  • Strategy Development:
  • Develop and lead the paid social media strategies across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest, tailored to a diverse range of clients, primarily in eCommerce and retail.
  • Team Leadership:
  • Lead and mentor a team of paid social specialists, fostering a collaborative environment that encourages continuous learning and professional development.
  • Campaign Management:
  • Oversee the execution and optimization of campaigns to ensure they meet or exceed key performance metrics (KPIs), such as ROI, ROAS, CPA, and more.
  • Client Collaboration:
  • Work closely with clients to understand their business objectives and provide strategic guidance on how paid social can support their goals.
  • Analytics & Reporting:
  • Analyze performance data, generate actionable insights, and report regularly to both clients and internal stakeholders. Ensure that campaign results are driving business growth.
  • Cross-Channel Integration:
  • Collaborate with other departments, including SEO, PPC, and content teams, to ensure seamless cross-channel integration and holistic digital marketing strategies.
  • Innovation:
  • Stay up-to-date with the latest trends, technologies, and platform updates in the paid social space. Identify opportunities for new platform tests and innovative approaches that deliver results.


Key Requirements:

  • Experience:
  • Minimum of 4 years’ experience in a paid social role, preferably in a digital agency setting, with a proven track record of managing high-budget campaigns for eCommerce and retail clients.
  • Leadership:
  • Demonstrated experience in managing and growing a team, with strong leadership and mentoring abilities.
  • Technical Skills:
  • Deep knowledge of key social platforms, ad formats, and targeting strategies. Expertise in tools such as Facebook Ads Manager, Google Analytics, and other tracking tools is essential.
  • Data-Driven Mindset:
  • Strong analytical skills with a focus on ROI and performance marketing. You should be comfortable making data-driven decisions to optimize campaigns and improve client results.
  • Client-Facing Skills:
  • Excellent communication and relationship-building skills. Ability to explain complex strategies and performance insights in a way that’s accessible to clients.
  • Adaptability:
  • Able to thrive in a fast-paced, dynamic environment and manage multiple client projects with varying objectives simultaneously.
  • Creativity:
  • A creative thinker who can balance data insights with innovative campaign ideas that engage audiences and drive performance.


Benefits:

  • Competitive salary based on experience
  • Flexible working options (hybrid)
  • Opportunities for career progression and professional development
  • A vibrant office culture in the heart of Manchester
  • Regular team social events
  • Health and wellness benefits


If you're passionate about social media, data-driven performance, and are ready to lead a growing team in a fast-paced digital agency, we want to hear from you

Apply Now and be a part of our dynamic Manchester-based team, shaping the future of paid social for some of the most exciting brands in the eCommerce and retail space.


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