Head of Paid Social

3 days ago


London UK, UK, United Kingdom WeDiscover | Performance Marketing & Technology Agency Full time

We're seeking an innovative and technically-minded Head of Paid Social to lead advertising strategy and execution across core social platforms. This role will report to our Managing Director and will be instrumental in developing advanced campaign strategies and our team's operational capabilities.


Key Responsibilities


  • Set the strategic direction of the paid social team across multiple platforms (Meta, TikTok, Snap, Pinterest etc.)
  • Ensure high standards of execution are maintained across our client portfolio, inclusive of shaping internal training resources
  • Evolve and maintain best practices for campaign management, testing, and optimisation
  • Drive the integration of first-party data and custom technology solutions into paid social strategies alongside closer alignment with our paid search team
  • Manage and mentor our growing team of five paid social specialists
  • Contribute to new business opportunities, inclusive of pitching
  • Collaborate with our data scientists and engineers to build custom solutions to client challenges
  • Pioneer new approaches to paid social that leverage emerging technologies and platform capabilities
  • Drive innovation in measurement and attribution methodology



Why WeDiscover


Our mission is to inspire and influence great companies to grow — defining the future of marketing.


WeDiscover is a leading UK-based performance marketing and technology agency. Since our launch in March 2020, we've grown from a two-person start-up into a thriving team of 45+ (and growing 50% a year), building solid foundations in both media and technology. Beyond our agency services, we pride ourselves on inventing impactful marketing technology that keeps our clients ahead in an ever-evolving, competitive landscape. Over the past year, our achievements have been recognised with more than 21 awards, including the prestigious Deloitte Technology Fast 50 UK and Best Large Agency in Europe.


WeDiscover is founder-led, with no outside investors, allowing us to stay true to our vision. Our leadership team brings vast experience across digital marketing, technology, and analytics, setting the tone for excellence and continuous innovation. We believe in ‘doing good while doing well,’ fostering a culture where success goes hand-in-hand with a positive impact.


As Head of Paid Social, you will report directly to the Managing Director. This is an exciting opportunity to shape a leading department within the agency, allowing you to build its direction, culture, and impact from the ground up. If you want to make your mark in a fast-growing, award-winning agency with the freedom to drive change, this role is for you.



Desired Skills, Qualities & Experience


  • Proven track record of managing enterprise-level paid social budgets (£1M+ monthly)
  • Deep understanding of social media platforms' advertising capabilities and API infrastructure
  • Experience with marketing automation and programmatic solutions
  • Strong technical aptitude and ability to work with custom marketing technology
  • Demonstrated experience with data analysis (statistical modelling a bonus)
  • Knowledge of privacy-first marketing approaches and first-party data strategy
  • Experience utilising MMPs for deep linking and attribution desirable
  • Outstanding communication and presentation skills - we want you to be able to articulate your ideas to a wide audience
  • Team management and mentoring experience
  • Proficiency utilising analytics platforms and attribution models to help guide investment decisions
  • Experience working with multi-functional media teams preferred
  • Experience of a variety of business verticals and differing paid social strategies
  • Knowledge of CDP/DMP platforms and data architecture
  • Experience with API integrations and marketing technology applications
  • Understanding of machine learning and its applications in marketing
  • Strategic thinker with an analytical mindset
  • Innovation-driven approach to problem-solving
  • Strong leadership and team-building capabilities
  • Ability to balance technical expertise with commercial acumen
  • Fascinated by the intersection of marketing and technology
  • Adaptable and eager to trial new technologies and methodologies



Why work at WeDiscover:


In return for your work, time and skills, we offer a competitive salary and some additional benefits:


  • Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture. You’ll have the opportunity to shape the direction of the business, joining at a pivotal stage in our journey.
  • Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
  • Work Flexibility: Choose to work remotely, from our London office, or a mix of both—whatever works best for you.
  • Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology, ensuring you have everything you need to succeed.
  • Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service to refresh and recharge.
  • Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services like Calm, Headspace, Huel, Thriva, or a gym membership to support your well-being.
  • Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
  • Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions. Our culture of continuous training supports both technical skills and broader business acumen development.
  • Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared, and everyone feels supported in achieving their best.

  • Head of Paid Social

    1 month ago


    UK, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Job Title: Head of Paid SocialLocation: Manchester Employment Type: Full-Time Experience: Minimum 4 Years Salary: Competitive, Based on ExperienceAbout Us We are a leading digital agency based in Manchester, with an exciting portfolio of clients spanning various sectors, including eCommerce, retail, and beyond. We pride ourselves on delivering innovative,...

  • Head of Paid Social

    3 days ago


    UK, UK, United Kingdom Oakwell Hampton Full time

    As a Head of Paid Social, you’re not just leading a team—you’re the creative force behind our Paid Social engine. You're responsible for driving our Paid Social strategy, leading a dynamic team, and making a real impact on both internal and external partners. This role is all about innovating, inspiring, and turning ideas into successful, tangible...

  • Paid Social Manager

    7 days ago


    UK, UK, United Kingdom Blacktip Social Full time

    About Blacktip Social:Blacktip Social is a results-driven performance marketing agency specialising in paid advertising across Meta Ads platforms (Facebook and Instagram). Known for their data-driven approach, Blacktip Social crafts targeted campaigns tailored to drive measurable growth for a range of clients within the Ecommerce and Education & Training...


  • UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Assistant Paid Social Manager Hybrid: 2 days per week in the office£35,000+ Annual salary reviews built inOne of the most competitive benefits packagesPurpose built office with best quality amenitiesHybrid workingIconic brand name. 25 years’ historyFantastic and real values.Impactful D&I policyWe have had years of successfully placing people into all...

  • Paid Social Manager

    4 weeks ago


    UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Paid Social Manager Manchester. Remote available if required. Up to £55,000 + Package Our client is a multi-million turnover eCommerce retail brand. A sustainable retail brand, a bold contrast in the market. The story of this brand is something to be admired, they have secured a strong place in this diverse market to become a well-recognised brand name with...

  • Paid Social Manager

    4 months ago


    UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Paid Media ManagerUp to £45,000LeedsAn established integrated agency in Leeds is looking for a Paid Social Manager to join their growing team! This agency works with a range of high-profile clients, and you’ll get to experience working across a mix of accounts.As a Paid Social Manager, you will sit in the paid team and manage an executive currently in the...

  • Paid Social Lead

    4 weeks ago


    UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Senior Paid Social LeadHybrid: 2 days per week in the office£50,000 + Annual salary reviews built inOne of the most competitive benefits packagesPurpose built office with best quality amenitiesHybrid workingIconic brand name. 25 years’ historyFantastic and real values.Impactful D&I policyWe have had years of successfully placing people into all areas of...

  • Paid Social Lead

    4 weeks ago


    UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Senior Paid Social Lead Lancashire: 2 days per week in the office £50,000 + Annual salary reviews built inOne of the most competitive benefits packages Purpose built office with best quality amenities Hybrid working Iconic brand name. 25 years’ history Fantastic and real values. Impactful D&I policy We have had years of successfully placing people into...

  • Paid Social Manager

    1 month ago


    UK, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Job Title: Paid Social Manager Location: Manchester Employment Type: Full-Time Experience: Minimum 1.5 Years Salary: Competitive, Based on ExperienceAbout Us We are a fast-growing digital agency in Manchester, known for delivering cutting-edge marketing strategies across a diverse portfolio of clients, including eCommerce and retail brands. Our team thrives...

  • Paid Social Executive

    2 months ago


    UK, UK, United Kingdom Vertical Advantage Full time

    One of the fastest growing independent media agencies in London is looking to hire a Paid Social Executive in their business. You'll collaborate closely with a dedicated Paid Social Manager and experts across planning, data, and other channels to deliver top-tier campaigns for a range of exciting clients.Key Responsibilities:Campaign Management: Plan,...

  • Media Manager

    4 months ago


    UK, UK, United Kingdom Virtua Full time

    Paid Social ManagerBased in Liverpool, full-time in office.Salary up to £50,000 + BenefitsCompany Overview:We are collaborating with a rapidly growing retail company to find a talented Paid Social Manager to join their expanding team. This role involves managing daily activities and developing long-term strategies across various Paid Social platforms to...


  • UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Senior Paid Social Lead West Yorkshire: 2 days per week in the office £50,000 + Annual salary reviews built inOne of the most competitive benefits packages Purpose built office with best quality amenities Hybrid working Iconic brand name. 25 years’ history Fantastic and real values. Impactful D&I policy We have had years of successfully placing people...

  • Paid Social Manager

    1 month ago


    UK, UK, United Kingdom Inventum Group Full time

    Inventum have partnered with an indepdent media agency based in the North East. They are hiring a Paid Social Manager as their first PS hire to join a team of PPC and SEO Experts. They specifically work with eCommerce based clients so that's preferred.This role will give you autonomy, but we need candidates to apply who are suited for a start up/scale up...


  • UK, UK, United Kingdom MKJ Ignite Full time

    Paid Social / Performance Marketing Executive Gloucester (3 days a week in the office) £35k - £40kWe’re thrilled to announce our exclusive partnership with a leading B2C brand which dominates its category and has a strong presence across the UK and Europe Right now, they’re on the lookout for a Paid Social / Performance Marketing Executive to take...


  • UK, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Job Title: Paid Social Account DirectorLocation: Central LondonExperience Required: Minimum 5 years in paid social advertisingFocus: Performance-focused campaignsAgency: Large, independent media agencyKey ResponsibilitiesCampaign Strategy & ExecutionDevelop and oversee performance-focused paid social media strategies across platforms like Facebook,...


  • UK, UK, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time

    Key Responsibilities: * Lead the development and implementation of paid social strategies. * Collaborate with the client servicing team to understand goals, objectives, and KPIs, translating them into actionable paid social media plans. * Manage a team of 4 paid social specialists, providing guidance, support, and mentorship to ensure campaign success and...

  • Paid Social Manager

    2 months ago


    London, UK, UK, United Kingdom Performics UK Full time

    With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more...

  • Social Media Manager

    2 weeks ago


    UK, UK, United Kingdom Social Drip Part time

    Who Are WeSocial Drip is a small London based Social Media Agency and are now searching for a creative and strategic part time Social Media Manager, passionate about social media and deeply interested in the creator economy.We currently manage social media for a diverse range of clients varying from skincare brands to interior designers and restaurants; and...


  • UK, UK, United Kingdom Digitas UK Full time

    Paid Social ManagerChancery Lane, London, Company DescriptionAt Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.We are making positive impact with our amazing...

  • Paid Social Manager

    4 weeks ago


    UK, UK, United Kingdom SUMO London Full time

    Role: Paid Social Manager - SportsPosition Overview:The Paid Social Manager will develop, implement, and manage social media strategies to enhance online presence and increase engagement. This will be focusing on a big sporting event that is happening soon.Key Responsibilities:Develop and execute a comprehensive social media strategy aligned with the...