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Trade Marketing Manager

2 months ago

UK, UK, United Kingdom Artisan People Group Full time

A modern hair care brand is looking for a passionate and strategic Trade Marketing Manager to lead their efforts in the Europe, Middle East, and Asia markets. To be based in their London headquarters. This is a 12-month maternity cover role.


As Trade Marketing Manager, you will be responsible for defining and implementing the marketing strategy to accomplish the brand objectives in terms of image, sell-out and profitability in retailer accounts across UK, Europe, Middle East & Asia.


Your key responsibilities:

  • Communicate annual marketing calendar to each retailer (launches, sets, GWPs, Sampling, PR, Media, Education etc.) and maximise brand opportunities
  • Coordinate and supervise launching calendar per retailer
  • Develop and implement the marketing plan to balance brand building and sales building initiatives
  • Define forecasting for samples and GWPs with sales and demand planning team
  • Lead permanent in-store plans
  • Organise and coordinate training sessions on new products and general brand trainings with retailers


Our ideal candidate has a degree in Marketing, Business Administration, or a similar field, along with prior experience in Trade Marketing. You excel at both written and verbal communication, building strong relationships with colleagues and clients alike.

Additionally, you have a knack for analysing data and using it to inform your decisions. Comfortable working in dynamic environments, you can influence and collaborate effectively with diverse stakeholders to achieve shared goals.