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Trade Marketing Analyst
2 months ago
Trade Marketing Analyst
Are you an expert in analysing and presenting market share data?
Do you have a commercial mindset?
Do you enjoy supporting with JBPs?
MacGregor Black are proudly partnering with an Industry Leading Consumer Business, on the search for a Trade Marketing Analyst. This is a permanent based in London.
As the Trade Marketing Analyst, you will be responsible for providing a range of advice, shopper insight, sales and promotional analysis to drive profit via added value customer partnerships. Taking key data and analysing this in a quick and informative way, providing what if scenarios.
Key Responsibilities
- Analysing data to establish brand shares and trends, highlighting any opportunities and threats. Driving compelling stories to be used by sales and Marketing.
- New product development – carrying out feasibility studies on the market size and opportunities. Presenting this as a business case to Head office.
- Inputting and analysing customer Epos sales data, present on a weekly basis to the sales/marketing team, with key trends highlighted for the sales/marketing teams.
- Preparing and presenting the quarterly sales figures for the UK and head office.
- Analysing sales data by product and by customer.
- Build presentations and communication tools for internal and external meetings as required.
- Evaluation of customer promotions as requested.
- Software solutions for data manipulation from Acumatica reporting, and creation of standardised and custom-built reports using Power Bi.
- Reflex forecasting system – to ensure smooth operation of this system, new lines pricing loaded on time for forecasting for month end. To liaise with forecast contact at Reflex to ensure all changes/issues are resolved promptly.
- Managing the budget for Research.
- Research new ways of reporting data to accounts.
- Prime contact responsible for ensuring data arrives at the correct time, organising relevant meetings with the contacts, and yearly presentation.
- Deliver category recommendations based on the results of the data.
- Rate of sale analysis by product on a weekly basis.
- Build strong relationships with the sales and marketing team.
- Leverage understanding of customers’ needs to optimise customer penetration, with range recommendations.
- Provide detailed data inputs for complete category reviews as well as supporting them with their own perspective opportunities.
- Analysing profitero data for Amazon – providing key takeouts and actions from the data for our sales and marketing teams, reviewing our performance versus our competition.
- Challenge status quo and continuously seek business improvements.
- Management of tasks from Head office as required.
- Inputting data into the price Harmonisation form for HO evaluation.
- Review and analysis return on advertising spend for Marketing and sales teams.
What are we looking for?
- Delivery of accurate information on time.
- Commercial mindset.
- High degree of computer literacy, which includes, v look ups, sum if.
- Strong IT and communication skills especially in Excel, Powerpoint and Power Bi.
- Experience with GFK and Nielsen (preferable).
- High level numeracy.
- A “Can do” Attitude.
- Ability to manage and prioritise competing demands.
Salary up to £45K (DOE).
Please contact Dan Hookway for more information today.
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