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Content Manager
1 month ago
Content Manager for SWR
£150 per day freelance
The Content Executive will be responsible for updating the website in a timely manner with operational and inspirational content.
This is a key role in a fast changing environment, often with tight timelines.
This content will be provided and is needed to engage with customers in a factual and compelling way, providing the latest information to our customers and then ultimately driving revenue and repeat visits.
Spec.
- Owning the content upload for the SWR website
- Need to be flexible in approach and work proactively to deliver content uploads and amends, sometimes at short notice.
- Working with our agencies and internal colleagues (CRM and campaigns) deliver a content calendar that harnesses content from all areas of the business, communities and third party partnerships by working collaboratively with the Marketing, Communications, Customer Experience and Revenue Development teams to understand their content requirements.
- Proactively approve, proof read and feedback on content with our stakeholders and agencies/partners
- Work with the Digital Manager and the CRM & Loyalty Manager to ensure that the brand and promotional content throughout digital channels supports their plans and targets.
- Make sure the content is of high quality, in the brand tone of voice working with the Senior Digital Manager and SEO agency to ensure website content is search engine optimised to deliver high natural search rankings.
- Generate new ideas for content and assets that bring the brand vision and values to life through engaging community projects, working with internal colleagues, external agencies, stakeholders and the regional communities.
- With the rest of the Marketing team act as a brand guardian in terms of look and feel of content, and tone of voice of copy.
Ad-hoc requests including but limited to: input into the wider website development plan, testing development prior to release, social media posting and other requests as and when.
Job Specific Knowledge & Skills
- Previous experience working in a similar role, ideally from a B2C organisation in the travel, leisure or retail industries.
- Previous experience of content management systems ideally Sitecore.
- Previous experience of image resizing tools such as Canva.
- Knowledge of Google Analytics would be beneficial
- Passionate and articulate.
- Able to proactively work to short deadlines.
- Excellent written and spoken communication skills.
- Solid understanding of online copywriting and how it impacts on search engine optimisation.
- Self-motivated, pro-active and team-orientated.
- Excellent organisational skills, with the ability to deliver against plans and targets.
- Must be customer focussed balanced with commercial acumen.
- A strong relationship builder with internal colleagues and external stakeholders, ensuring collaboration and business partnering.
- Experienced with using digital tracking tools and providing insights, performance data and analysis back to the business.
- Brand ambassador who cares about brand integrity and who can actively use the brand guidelines.
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