Content Strategist

4 weeks ago

UK, UK, United Kingdom Ledger Bennett Full time

Us:

We’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.


We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.


As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans, all with the support of a fully-fledged global marketing agency.


Sound good to you?


Role:


We are seeking a skilled and strategic Content Strategist to join our clients team. This role is critical in transforming our clients existing ungated content into various gated formats to support our campaign objectives. The ideal candidate will have B2B experience in content adaptation, content strategy, and new content creation, ensuring our content effectively captures marketing validated contacts, drives engagement, and aligns with our broader marketing goals.


You:


We are looking for a B2B expert who has many years of experience in the following:


  • Content Strategy: Provide expert advice and guidance on content strategy, ensuring that all content is optimised for lead generation, aligned with campaign objectives, and resonates with our target audience. This includes creating content calendars, setting priorities, developing packages of content and recommending best practices.
  • Content Transformation: Oversee the adaptation of existing ungated content into gated formats such as whitepapers, eBooks, case studies, and downloadable guides. This will involve identifying content that can be repurposed and restructured to meet specific personas and our campaign needs.
  • New Content Creation: Lead the development of new content to fill gaps and support specific campaign goals and personas. This may include working with subject matter experts, conducting research, leveraging insights from partner teams like SEO and Research, and ensuring all content is aligned with our brand voice and messaging.
  • Collaboration: Work closely with campaign managers and other stakeholders to ensure that content needs are met, and that campaigns are supported with high-quality, effective content.
  • Quality Assurance: Ensure consistent messaging, tone, and quality across all campaign content, maintaining the highest standards of content creation and adaptation.
  • Performance Optimisation: Track and analyse the performance of gated content, providing insights and recommendations to improve engagement, conversion rates, and ROI. This includes staying informed about industry trends and best practices in content marketing.
  • Localisation / Globalisation: The content strategist will oversee the localisation of any content repurposed / created or used as part of the overall content mix.


The ideal candidate has:


  • Proven experience in content strategy, content marketing, or a related field, preferably within a B2B environment.
  • Strong understanding of content gating, lead generation strategies, and content performance optimization.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience with content management systems (CMS), marketing automation tools, and analytics platforms.
  • Creative mindset with the ability to think strategically and translate business goals into effective content strategies.

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