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Creative Strategist

2 months ago

UK, UK, United Kingdom Talent NERD Full time

An exciting personal care company is seeking an Ad Creative Strategist.


Salary £50-60k


They are dedicated to creating advertising that stands out in a world inundated with content. As the first point of discovery for millions of potential customers, Their ads are not just about promotion—they’re about telling compelling stories that resonate, educate, and inspire change. They are on a mission to build an outstanding ad creative team.


A visionary Ad Creative Strategist to help them to achieve this goal


Role Overview:


As an Ad Creative Strategist, you’ll play a pivotal role in shaping and executing the strategy behind the ad creative. Reporting to the Director of Growth, you’ll lead a dynamic ad creative squad, collaborating with designers, videographers, editors, and growth marketers to produce innovative and high-performing ads.


Your work will directly impact our ability to engage customers and drive business growth.


Key Responsibilities:


  • Lead Ad Concepting:
  • Spearhead the ideation process, bringing together the ad creative squad to generate innovative ideas in a structured yet energetic environment.


  • Manage Production:
  • Oversee the entire production process, from script writing to shoots, and coordinate with both in-house and external creatives to execute ideas on schedule.
  • Run feedback loops during editing to ensure the final product is polished and impactful.


  • Analyse & Iterate:
  • Manage the testing of live ads, analyse performance data, and provide actionable feedback to the creative team for continuous improvement.
  • Use consumer insights and performance data to develop a creative function that consistently delivers winning content.


What We’re Looking For:


  • Creative Expertise:
  • Several years of experience as a creative or content creator, ideally within the social media space.
  • A proven track record of producing highly engaging content, with examples of impactful work.


  • Data-Driven Approach:
  • Confidence in analysing creative performance data and applying insights to improve metrics such as hook rates and click-through rates.


  • Performance Marketing Knowledge:
  • Experience working with Performance Marketing teams and understanding how to scale ad accounts.
  • Familiarity with ad platforms like Meta, TikTok, and Google.


  • Strong Project Management:
  • Highly structured with the ability to run productive meetings and drive processes forward efficiently.
  • Experience working with creatives, with a keen understanding of how to maximise the effectiveness of shoots and provide rapid, constructive feedback.


Why Join Us?


  • Impactful Work:
  • Be part of a team that’s dedicated to creating ads that not only stand out but also make a difference.
  • Collaborative Environment:
  • Work closely with a diverse team of creatives and marketers, where your ideas and insights will be valued and implemented.
  • Career Growth:
  • Play a key role in shaping the future of digital advertising at SURI, with opportunities for professional development and career progression.