Senior Marketing Executive

Senior Marketing Executive

**Job Description**:
**Senior Marketing Executive**

**Bupa Place, Salford Quays M50 3SP hybrid - 2 days per week in the office**

**Permanent**

**Full Time 37.5 hours per week**

**Salary £27500 - £34500 depending on experience**

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

**We make health happen**

You'll put the customer at the heart of your thinking and be performance driven - as well as aspire to create content and customer journeys that bring to life the Bupa brand to drive acquisition and engagement.

This is a key role, promoting the Bupa UK PMI products and services so that our customers experience a fully integrated proposition both on and offline.

**How you'll help us make health happen**
- Support the Senior Acquisition Marketing Manager in delivering activity to achieve the agreed PMI acquisition targets across all above the line and below the line channels (APC framework) to deliver the UKI strategy
- Build strong links with colleagues in other functional areas and understanding the relevant business processes to deliver caigns within timescale and budgets
- Work with media agency to develop the acquisition plans and deliver against them.
- Work closely with the digital team and understand our core digital channels social / display / PPC / SEO to challenge plans and strategies
- Support in ensuring regular reporting is maintained and circulated to key stakeholders
- Lead and run acquisition projects that meet agreed commercial objectives and delivery deadlines to drive results.
- Lead on and create content to support business objectives and ensure content customers journeys are continuously optimised.
- Ensure we align to our business strategy that all communications fulfil our overall strategy objectives
- Work with the wider Marketing Team to ensure that all direct marketing communications are following the appropriate processes to adhere to copy clearance, legal, compliance and brand guidelines.
- Brief creative agencies, review and judge copy and creative, and help to deliver on and offline direct marketing communications
- Liaise confidently and get buy-in from wide-ranging departments and stakeholders

**You**
- Superb interpersonal and cross-team and cross-functional relationship building skills
- A creative problem solver and expert in digital content production and content engagement
- Passionate about delivering the very best performance driven communications to our prospects.
- Experienced in digital media channels - especially programmatic and social media - with media buying experience
- Highly results driven, with an ability to analyse and articulate performance of caigns and make recommendations on how to optimise performance and learning for the future
- Able to articulate clear and insight driven briefs to deliver optimum creative solutions

**Benefits**

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You'll receive the following benefits and more:

- 25 days holiday, increasing through length of service, with option to buy or sell.
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Various other benefits and online discounts

**Why Bupa?**

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:
Full time
Job Area:
PR, Marketing & Brand
Locations:
Bupa Place

Cycle to work scheme, Private medical insurance, Employee mentoring programme, Referral programme, Free flu jabs, Discounted or free food, Additional leave, Paid volunteer time, Company pension, Financial planning services, Health & wellbeing programme, Private dental insurance, Gym membership