Campaign Marketing Executive

1 day ago

Salford Quays, United Kingdom TalkTalk Full time

Customer Marketing are customer champions, and experts in customer comms strategy. We work with our colleagues to create great customer comms experiences and uphold our brand values of Affordable, Reliable, Simple and Fair, to deliver our vision of having customers who love us, engage with us, and stay with us. You’ll be a key deliverer of this vision by supporting the Senior Marketing Manager in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at the TalkTalk Consumer broadband base. Including but not limited to: upsell campaigns for a range of fibre broadband and Calling Boost products; in-life communications including Boost onboarding comms and product rightsizing campaigns; end of contract programmes designed to manage churn and customer value; home mover campaigns; and broadband incident, migration and service comms.

How will I add value in this role?
- You’ll work with the Manager to agree top-level comms strategy for your campaigns and programmes.
- You’ll work closely with data and insight teams to understand your audiences, make decisions about who to target, and to pull segmented data accurately.
- You’ll work with creative agencies to develop campaign messaging and creative.
- You’ll manage the sign off process for campaign creative, working closely with appropriate stakeholders.
- You’ll brief and use campaign evaluation to understand the impact your campaigns are having, and how to improve them.
- You’ll utilise test and learn in order to drive continuous improvement within all channels.

What do I need in order to deliver this role?

Must have: (Only include essential skills)
- Knowledge of direct marketing - insight collection, strategy creation, campaign design and execution for test and learn, campaign evaluation - for online and offline channels
- An understanding of the use and exploitation of data in campaign and customer experience design
- Good analytical eye - able to pull together marketing reports and identify KPI trends.
- Strong work ethic, ability to manage multiple workflows and prioritise.
- Must be extremely detail-oriented, deadline driven, and able to multi-task.
- Ability to think clearly and calmly when faced with conflicting priorities/issues.
- A genuine desire to change the way things are done and put customers first.
- Proven ability to work collaboratively in cross-functional teams

Be great to also have: (all other skills & competencies)
- Experience of broadband marketing.
- Telco experience.

As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.

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