Demand Generation Marketing Lead

2 weeks ago

London, United Kingdom Harnham Full time

**DEMAND GENERATION MARKETING LEAD
UP TO £85,000 + BENEFITS
LONDON (HYBRID)**

**Overview**

Harnham is working with a FinTech that are looking for a Demand Generation Marketing Lead. This is a great opportunity for a B2B marketing professional to play a key role in formulating their next-level, demand generation strategy.

This role is perfect for someone who is passionate about the intersection of marketing & technology, and is able to leverage all the disciplines of data, technology, creative, content, media and brand to drive growth.

**The role**

You will:

- Own and develop engagement, nurture, and conversion strategies for their enterprise audience base, leveraging first and third-party data including intent to engage and drive prospects through the funnel.
- Develop marketing campaigns within their named account list that will support our land-and-expand strategy.
- Manage and optimise all paid-marketing channels.
- Use structured testing to identify new channels and technology that will deliver new opportunities for growth.
- Develop their martech stack to enable scale, and drive campaign and spend performance.
- Deliver regular performance reporting, including web analysis and KPIs, to inform new demand generation strategies and optimise to drive continuous improvement.
- Track demand ROI and influence the allocation of marketing spend based on prior performance

**The experience**

You will ideally tick some of the following boxes:

- You have a track record of delivering integrated, outcome-focused demand generation across channels, preferably across long, complex customer journeys in B2B environments.
- Have a strong growth mindset with the ability to manage a structured test strategy that spans data, tech, creative, and channel.
- A strong media performance ability across digital channels (LinkedIn, PPC, content syndication, etc.), alongside the ability to align content assets with campaign strategy.
- A deep understanding of all demand generation performance metrics
- Applied experience in the use of Martech (marketing automation) and CRM (Salesforce/Pardot ideally) technologies.

**The benefits**

You will receive a competitive base salary with other benefits.

**How to apply

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