Demand Generation Lead

Weve created an exciting new opportunity in our established Marketing team for a Demand Generation lead whereyou will be a key driver of growth through strategic data-driven marketing initiatives. Youll own the entire demand generation lifecycle designing and executing campaigns that attract and convert qualified leads accelerate pipeline and directly impact revenue.This role is responsible for building a scalable end-to-end demand generation engine from strategy and execution to performance analysis and optimization. Your work will not only generate high-quality leads but also enhance our brand presence across global markets.Your success will be measured by campaign impact on lead volume and quality, pipeline contribution and revenue influence. Youll also play a critical role in aligning efforts across marketing, sales and product teams to ensure a cohesive high-converting customer journey.Key ResponsibilitiesStrategy & Planning: Develop and execute a global demand generation strategy focused on acquisition, nurturing, conversion and retention.Campaign Ownership: Design, launch and optimize multi-channel campaigns across paid search, paid social, retargeting, email and more to generate quality leads and measurable pipeline.Cross-Functional Collaboration: Partner closely with Brand, Product Marketing, Sales (including Customer Acquisition) and Customer Success to align campaign goals, messaging and targeting.Team Leadership: Manage and grow a team of demand generation specialists. Set clear goals, inspire innovation and drive team performance.Performance Measurement: Define, track and report on KPIs such as lead volume, conversion rates, pipeline contribution and ROI. Turn insights into actionable strategies.Technology & Processes: Evaluate and optimize marketing tech stack, automation tools and campaign workflows. Establish scalable best practices for execution.Budget Management: Own and allocate the demand generation budget to maximize ROI and business impact.Day-to-DayBuild and validate the demand generation strategy; scale initiatives to new regions.Oversee campaign planning, execution and optimization across global markets.Monitor performance and iterate quickly based on real-time data.Collaborate with Creative and Content teams to brief and align on campaign assets and messaging.Provide coaching and conduct regular performance reviews with your team.Present updates, insights and recommendations to senior leadership.Coordinate with regional teams to ensure local relevance, compliance and execution consistency.QualificationsProven leadership experience building and managing global demand generation teams in B2B and B2B2B environments.Track record of designing and scaling multi-channel demand engines across regions and cultures.Deep knowledge of marketing automation, CRM systems, analytics tools, paid media and SEO.Strong analytical mindset with the ability to turn data into strategic action.Solid expertise across digital marketing channels: email, paid media, SEO, social and ABM.Creative problem-solver with a test-and-learn mentality.Excellent communication and stakeholder management skills in matrixed organizations.Results-driven, curious and committed to continuous learning and growth.What We OfferA purpose-driven inclusive workplace where authenticity and growth are encouraged.A chance to shape a global demand generation engine and make a measurable business impact.Collaborative culture with opportunities to work across product, sales and regions.Benefits37 days holidaysDiscretionary Annual BonusPrivate Medical Insurance / BUPA Menopause PlanIncome ProtectionPension PlanHealth Cash PlanLife AssuranceElectric Car SchemeGym-flexEmployee GivingMy Advantage Employee DiscountsCritical Illness coverEmployee Assistance ProgramHoliday purchase optionFlexible workingEveryone is welcome at Insights. We’re dedicated to creating a space where you belong that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning we will continue to foster the connections that matter to build a more inclusive culture.It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undeniably individual, colourful to our core.Employee Information: Employment Type : Full-timeKey Skills : Sales Experience, Door-to-Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer relationship management, CRM Software, Lead Generation #J-18808-Ljbffr