Demand Generation Manager

Demand Generation Manager – Unily Join to apply for the Demand Generation Manager role at Unily. About Unily Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market‑leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace. Unily is the only triple leader recognized by all three of the major analysts: a Leader in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™ for Intranet Platforms, and the IDC MarketScape: Worldwide Experience‑Centric Intelligent Digital Workspaces 2025. Job Purpose We are seeking a proactive, data‑driven Demand Generation Manager to lead our global, integrated campaigns and drive qualified pipeline growth. Senior Manager title will be considered for candidates with advanced experience and demonstrated leadership in high‑growth environments. This role is pivotal in strategizing, executing, and measuring demand programs across Enterprise and Mid‑Market. It reports to the Head of Demand Generation and collaborates closely with Field Marketing, Product Marketing, Brand Marketing, Sales, Revenue Operations, and external agencies to ensure unified strategy and execution. In this role, you will leverage creativity and data to deliver on business objectives. We are looking for a T‑shaped Marketing generalist with deep expertise in campaign management and automation to ensure our campaigns are scalable, high‑impact, and cross‑functionally aligned. Main Responsibilities Campaign Leadership: Adapt and launch global, integrated campaigns—owning strategy, execution, and measurement across Enterprise and Mid‑Market. Ensure campaigns are tailored to audience needs and business objectives, driving measurable results. Pipeline Accountability: Partner with Revenue Operations and Sales to ensure demand programs drive qualified pipeline, with clear attribution and reporting against targets. Maintain rigorous tracking mechanisms to demonstrate pipeline impact. Cross‑Functional Partnership: Build strong relationships and manage projects effectively to ensure alignment and on‑time delivery. Foster collaboration and consensus across all stakeholders. Operational Excellence: Define and implement scalable processes for campaign intake, asset production, localisation, and reporting. Drive continuous improvement through testing, automation, and analytics, ensuring campaigns are efficient and effective. Innovation & Experimentation: Pilot new campaign approaches, tools, and tactics, then scale best practices globally. Stay ahead of market trends and introduce innovative solutions to enhance campaign effectiveness. Risk & Resource Management: Anticipate upstream blockers, prioritise resources effectively, and elevate issues to maintain campaign velocity. Ensure projects are briefed clearly and deliverables are met according to timeline and standards. Signal Based Automation and Scaled ABM: Set up scalable ABM processes, leveraging new technology including Clay and HubSpot to automate effective always‑on campaigns. Requirements Demand Generation Experience: Deep experience in demand generation with a strong understanding of marketing operations and campaign management, ideally in B2B environments. Pipeline Impact: Proven ability to deliver pipeline impact through multi‑channel campaigns, including digital, events, partners, and BDR programs. Data‑Driven Mindset: Strong analytical skills; ability to use tools such as Excel, Looker, Tableau, or similar platforms to inform decisions and optimise programmes. Stakeholder Influence: Track record of influencing cross‑functional and senior stakeholders, building consensus for major initiatives and driving organisational change. Operational Rigor: Experience driving operational rigor in high‑growth environments, implementing process improvements and maintaining high standards under pressure. Program Management & Communication: Strong program management and communication skills; able to juggle multiple workstreams and deadlines effectively. We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow. View Unily's USA Careers Privacy Notice here. View Unily's UK & EEA Careers Privacy Notice here. Why Work For Unily? Our awesome team culture – focused on achieving results as a team while having fun. Our industry‑leading product – we use it internally and provide the tools and resources for you to become a Unily expert. The flexibility that we offer – hybrid working and a sustainable work/life balance. Our bright and modern office spaces – well‑stocked kitchen, dog‑friendly environment. We offer a fantastic suite of benefits – 25 days holiday plus a birthday day off, Vitality life cover, Aviva pension via salary sacrifice, life assurance, income protection, and more. Our commitment to sustainability and giving back – fully paid volunteering day per year, employee matching charity donation scheme, options to lease an electric vehicle. Additional Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Software Development Referrals increase your chances of interviewing at Unily by 2x. Locations London, England, United Kingdom #J-18808-Ljbffr