Fractional Demand Generation Marketer

3 days ago


London, United Kingdom via Full time

Fractional Demand Generation Marketer (Remote / Flexible Start)
An international professional services firm is seeking a Fractional Demand Generation Marketer to drive growth, increase engagement, and enhance overall market presence. This is an exciting opportunity for a creative and data-driven marketer who enjoys building impactful campaigns and seeing measurable results.
Start Date: Flexible
The Role
In this role, you’ll take ownership of developing and executing multi-channel demand generation strategies designed to attract, nurture, and convert leads. You’ll collaborate across sales, content, and product teams to ensure marketing efforts align with wider business goals.
Key Responsibilities:
* Design and deliver integrated demand generation campaigns across multiple channels.
* Create and optimize landing pages, forms, and other lead capture tools to improve conversion rates.
* Collaborate with content teams to produce compelling blogs, whitepapers, and case studies.
* Track and analyze campaign performance (CTR, conversion, ROI) to inform strategy and improve outcomes.
* Stay ahead of industry trends, technologies, and competitor activity to refine marketing approaches.
About You
You’re both strategic and hands-on, comfortable blending creativity with analytics to deliver results.
Requirements:
* 3+ years of experience in demand generation or digital marketing.
* Bachelor’s degree in Marketing, Business, or a related field.
* Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
* Strong written communication skills and an ability to craft persuasive messaging.
* Proficiency in analytics tools (e.g., Google Analytics, HubSpot) and understanding of SEO and PPC.
Nice to Have:
* Experience with emerging technologies or innovative demand generation techniques.
* Marketing certifications or industry-specific knowledge.
* Experience mentoring or leading within a marketing team.
What’s on Offer
* Flexible working hours and remote options.
* Opportunity to make a measurable impact within a high-performing, collaborative team.
* Competitive compensation aligned with experience and contribution.
* A supportive, innovative, and inclusive work environment



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