FMCG Fractional Marketing Lead

Galeta is seeking an exceptional and dynamic
Fractional Marketing Lead
to join our leadership team. This is a unique opportunity for a seasoned marketing professional to wield significant impact as a sole contributor, shaping our brand's future and driving direct-to-consumer growth.

While the role will be remote, it requires regular, essential visits to our London locations. You will be the architect of our digital presence and customer acquisition, working hand-in-hand with a high quality leadership team to amplify Galeta's unique story and products across the market. This role demands high flexibility, requiring you to adapt your working hours and days around the evolving needs and critical moments of our fast-paced business.

What You'll Do:

As our Marketing Lead, you will be the strategic and executional powerhouse behind Galeta's brand and growth:

• Optimise the Customer Journey:
  Take full ownership of our e-commerce platform, optimising the entire customer journey from discovery to conversion and retention.
• Drive Customer Acquisition:
  Lead, strategise, and manage all customer acquisition channels, with a primary focus on maximizing ROI through highly effective paid search and social media campaigns
• Social and trade contact:
  Manage in-house social media content and social communities, and lead our presence at key trade shows, events, and press opportunities.
• Brand Guardianship:
  Serve as the ultimate guardian of the Galeta brand, ensuring consistency, authenticity, and excellence in all aspects of branding.

Who You Are:

• Seasoned Marketing Professional:
  You possess extensive experience in digital marketing, e-commerce optimization, and performance marketing, ideally within the food, beverage, or consumer goods sectors.
• Strategic & Hands-On:
  You are equally adept at crafting high-level marketing strategies and executing them with precision as a sole contributor. You thrive in a lean, agile environment and are comfortable with the tactical demands of content creation and direct community engagement.
• E-commerce & Performance Expert:
  Proven track record of significantly improving e-commerce conversion rates and driving profitable customer acquisition through paid channels (Google Ads, Meta Ads, etc.).
• Brand Champion:
  You have an innate understanding of brand building and the ability to translate brand values into compelling customer experiences and communications. Experience in generating engaging visual and written content is a significant plus.
• Highly Flexible & Adaptable:
  You understand the nature of a fractional role and are committed to working flexibly, aligning your schedule with critical business needs and deadlines.
• Self-Starter & Proactive:
  You take initiative, identify opportunities, and consistently deliver results without extensive oversight.
• Data-Driven:
  You make decisions based on insights, continually analyzing performance to optimize campaigns and strategies.

Why Join Galeta?

This is an unparalleled opportunity to leverage your senior marketing expertise to directly impact the growth of a beloved, award-winning London brand. You'll have:

• Significant Impact:
  Directly influence strategy and execution, seeing the tangible results of your work.
• Leadership Influence:
  A direct seat at the leadership table, shaping the future direction of the company.
• Flexibility & Autonomy:
  The freedom of a remote role combined with the critical in-person engagement needed to truly understand our product and team. You'll manage your own work and integrate with our business needs.
• Hands-On Creativity:
  A chance to directly create engaging content and manage brand representation.
• Passion for Product:
  Work with a team dedicated to exceptional quality, natural ingredients, and genuine craft.